Enhance Your Google SERP Presence With These Rich Snippets

Companies spend a ton of time seeing if they’re ranking on search and developing amazing content and sites that drive conversions. But a key strategy often missed is how they can enhance their entry on a search engine result page. Whether you’re ranking or not only matters if the search user is compelled to actually click through.

While a great title, meta description, and permalink can improve those chances… adding rich snippets to your site can significantly drive click-through rates. Imagine, for instance, you search for a specific product online and a list of entries is there. If a brand half-way down the page includes an image, pricing, availability, or a review… you may be far more compelled to click that entry rather than the ones above.

A SERP is a landing page with intent to research or purchase. A key part of your organic search strategy should be to implement and enhance your visibility on those search result pages… and rich snippets are your means of doing so.

Google Rich Snippet Resources

You can refer to Schema.org on how to fully implement rich snippets – that’s the standard that Google utilizes. There are three ways of including this data within your site, according to Google:

Test Your Rich Snippets

Google Rich Snippets

Marketing Mojo provided this list of Google Rich Snippets in their infographic, 11 Ways to Use Google Rich Snippets to Enhance Your Search Results. Here’s a list of the rich snippets:

If you really want to see an in-depth look at rich snippets – read 28 Google rich snippets you should know [guide + infographic]. Frantisek Vrab wrote an incredibly detailed guide with code specifics, previews, and other helpful information.

28 Google Rich Snippets You Should Know

One snippet that’s been deprecated is the author tag. It’s unfortunate (in my opinion) that Google removed this as I believe it provided people much better visibility on the articles they wrote across the web.

google rich snippets scaled
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