BrightTag, a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media.
Signal features include:
- Email newsletters – pre-built, mobile-optimized email templates to use or create your own.
- Text messaging – launch an effective program and be compliant with mobile carrier requirements.
- Social media publishing – publish your status on Facebook and Twitter, using short URLs to track your content.
- Customer data management – get a 360° view of your customers across the mobile, social and email channels.
- Segmentation – segment your messaging based on contact data and customer preferences.
- Automated marketing tools – Trigger messages based on event, or schedule a series of timed messages upon opt-in.
- SMS keywords – track opt-ins with unlimited keywords for tracking.
- Web forms – mobile-optimized, hosted web forms to collect customer information.
- Landing pages – create and host mobile-optimized landing pages to display and collect information.
- Facebook forms – build and publish forms to Facebook to collect information from fans and add them to email and text lists.
- iPad app create tablet friendly signup forms to build your subscriber base in-store or at events with Antenna for iPad.
- Subscribe button – a great-looking, space-saving, text or email opt-in form on your site.
- Digital coupon – automatically send a coupon when someone subscribes via SMS, responds to a sweepstakes, or likes you on Facebook.
- Sweepstakes management tools – generate leads and grow your subscriber base using sweepstakes that collect entrants across Facebook, Twitter, text messaging and the web.
- Capture insights – build a survey or ask questions with SMS polling to collect demographic information and insights from on-the-go consumers.
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