Set Expectations with an Acceptance Agreement

As a marketer, you’re probably relying on a lot of third party applications and resources to bring your campaigns to life.

I’ve written before about how setting expectations with your customers drives customer satisfaction… there’s also a way that you can help drive your own satisfaction – build an acceptance agreement to set the tone with your third party relationships.

Acceptance agreements set some game rules for the vendors you work with before even starting. Acceptance agreements contain things such as:

Perhaps you even have some personal likes and dislikes when working with vendors, meeting timeliness, dress codes, documentation, formats, etc. Having a standard acceptance agreement to initiate a relationship with your vendors will save you some headaches and even avoid some legal issues down the road. I would recommend them!

Much like an employment agreement with your employees will avoid conflicts with employees, an acceptance agreement can avoid issues with vendors and third party resources.

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