A modern image format that offers superior compression efficiency compared to older formats like JPEG or PNG, while maintaining high image quality. It’s based on the AV1 video codec, developed by the Alliance for Open Media, and is designed to deliver smaller file sizes without noticeable quality loss. This makes it ideal for use in web environments where speed and file size are critical.
Key Benefits of AVIF:
- Better Compression: AVIF images are significantly smaller than JPEG or PNG files at the same quality level, which helps websites load faster.
- High Image Quality: It maintains excellent image quality, even at smaller file sizes, ensuring that visual elements look sharp and clear.
- Supports Advanced Features: AVIF supports features like transparency (similar to PNG), HDR (High Dynamic Range), and deep color, making it suitable for modern web and multimedia content.
- SEO and Performance Gains: Faster-loading images can boost your website’s SEO rankings as search engines like Google consider page speed in their ranking algorithms.
AVIF is gradually being adopted by major browsers and platforms, making it a future-proof solution for optimizing images on the web.
Related Martech Zone Content
