SEO

SEO is the acronym for Search Engine Optimization. The purpose of SEO is to help a website or piece of content “get found” on the internet. Search engines like Google, Bing, and Yahoo scan online content for relevance. Using relevant keywords and long-tail keywords can help them to properly index a site so when a user conducts a search, it is more easily found. There are many factors that influence SEO and the actual algorithmic variables are closely guarded proprietary information.