SOAP Douglas Karr Dec 24, 2022 A type of web API that uses XML to encode data and transmit it over HTTP. SOAP APIs are more standardized and structured than REST APIs, and are often used in enterprise environments where security and reliability are important. Related Articles How Virtual Assistants Are Transforming Customer Personalization—and Innovation Supermetrics: Extract, Automate, Transform and Activate Your Marketing Data Into Business Growth Social Media Marketing Plan: Six Steps To Plan Your Strategy and Free Templates What is Brand Advocacy? How Do You Cultivate Brand Advocacy?