Modern commerce has outgrown traditional content systems. Retailers and brands now face the challenge of producing more content than ever, including product pages, lifestyle imagery, SEO-driven articles, campaign assets, and personalized experiences across numerous digital touchpoints. Yet, teams often struggle with disconnected workflows, siloed tools, and assets that are hard to scale or repurpose. To compete, businesses need a platform that unifies creation, management, and delivery without slowing down the pace of innovation.
Amplience
Amplience provides that solution. As a Cognitive CMS designed for commerce, Amplience connects ideation to delivery in a single platform. With integrated DAM, CDN, media optimization, and agentic AI capabilities, it transforms the content supply chain into a competitive advantage. Over 400 leading brands (including Gap, Boots, Ulta Beauty, iRobot, and Domino’s) trust Amplience to deliver experiences that convert.
Adopting Amplience helps businesses break free from the bottlenecks of legacy CMS and DAM solutions. Marketing, creative, and development teams can work in parallel—planning campaigns, personalizing content, and optimizing assets—without duplicate effort or wasted resources. The result is faster time-to-market, reduced overhead, and digital experiences tuned for engagement and sales.
Key Features of Amplience
Here are the capabilities that make Amplience a cognitive, commerce-focused content platform:
- Artificial Intelligence: Agentic AI accelerates ideation, content generation, personalization, and optimization, providing teams with intelligent support across the entire supply chain.
- Content Hub: A structured DAM that centralizes every asset, variant, and format, making it easy to organize, localize, and publish content across channels.
- Dynamic Content: A headless CMS for managing multi-channel experiences, with scheduling, previewing, and campaign orchestration built in.
- Dynamic Media: Integrated media services that automatically optimize images and video for faster load times and consistent quality across devices.
- Integration Marketplace: A library of pre-built integrations, UI extensions, and frontends that reduce implementation complexity and risk.
- Starter Edition: An accessible entry point for smaller teams or businesses beginning their composable commerce journey.
- Workforce: Amplience’s content acceleration framework that prepares enterprise retailers for agentic workflows, helping them scale content creation while reducing resource costs.
Together, these features provide brands with a unified platform where creative ideas can be transformed directly into production and live experiences—without rework or delays.
Amplience has helped us to save about 30 percent of what would have been required in terms of headcount for design, copy and merchandizing.
James Dickson, Chief Product Officer, Landmark Group
How Amplience Works
Getting started with Amplience begins with a shift to composable content. Businesses first centralize assets in the Content Hub, then orchestrate campaigns and experiences in Dynamic Content. Developers use APIs to deliver this content into websites, apps, and connected experiences, while marketers and merchandisers preview, schedule, and optimize content for conversion. The platform’s AI assists throughout—generating copy, resizing assets, and predicting performance.
Amplience also supports MACH principles (Microservices, API-first, Cloud-native, Headless), giving enterprises the flexibility to integrate with existing commerce platforms, CDPs, and personalization engines. Whether adopting in stages or going all-in, brands gain a scalable architecture built for the future of retail.
Ready to Move Content at the Speed of Ideas?
If your brand is ready to replace content bottlenecks with a platform that unites AI, DAM, CMS, and media delivery, Amplience can help. Designed for speed, scale, and personalization, it equips modern commerce teams to create experiences that truly convert.