CDP Acronyms

CDP

CDP is the acronym for Customer Data Platform.

A central, persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned, and combined to create a single customer profile (also known as a 360-degree view). This data can be then utilized for marketing automation purposes or by customer service and sales professionals to better understand and respond to customer needs. The data may also be integrated with marketing systems to better segment and target customers based on their behavior.