Few companies have the sales power to call on every prospect available. That means that it’s often left to chance or a gut feeling on which prospects that you should spend the most time with. More often than not, this spells disaster for companies. They spend time on prospects that will never convert while they may have leads that are hot and ready to do business.
Automated lead generation platforms offer a different approach where leads are instantly routed and often scored on their propensity to close. With a clean database and the appropriate firmographics, a lead database can be transformed into a process that helps your marketing and sales team recognize the strategies that are working – from campaign ideation through to optimization.
Integrate produced this infographic to demonstrate two paths that exist for marketers when it comes to their prospect and customer generation strategies:
- Common Roadblocks exist in a manual lead generation process. They result in many inefficiencies and an inability to measure return on marketing investment. 50% to 65% of sales are lost if a competitor responds before you do to a lead
- Effective Lead Generation accelerates the sales pipeline using an automated lead generation approach that can be applied through all the stages of marketing: planning, launch, execution, analysis and optimization—increasing return on investment and creating happy customers. Companies that automate their lead management see a 10% increase in revenue in 6-9 months
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