LeadGen

Lead Generation

The process of identifying and cultivating potential customers for a business’s products or services. This typically involves the use of a variety of tactics and techniques, such as social media marketing, email marketing, content marketing, and search engine optimization (SEO), to attract and engage potential customers and encourage them to provide their contact information. Once a lead is generated, the business can then use that information to nurture the lead and convert them into a paying customer.

• Abbreviation: LeadGen