Some pretty amazing stats on adoption of Geosocial and Location-Based Services (LBS) via mobile devices have been revealed in this inforgraphic from Flowtown – Social Media Marketing Application. Over 58% of smartphone users are utilizing these services. The infographic defines each of the services as:
- Geosocial Networking – this type of social networking uses geographic services and capabilities, such as geocoding and geotagging, to enable additional social dynamics.
- Location-Based Services – this type of information or entertainment service utilizes the geographic position of a mobile device through a network.
1.webp” alt=”” title=”Geosocial and Location Based Service Adoption” width=”640″ height=”1744″ class=”alignleft size-medium wp-image-14823″ />
Related Martech Zone Content
