5 Strategies to Get Attention on the Web

This might be an ironic post given the fact that my blog is in a slight decline in readership. The truth is that I know what’s causing it, but I lack the time right now to invest to stop it. No worries, though, I’ll turn it around soon!

With that, I’ve been thinking a lot about what paths that companies and individuals can take to garner the attention of their peers, prospects, and/or clients on the web and I’ve whittled it down to these 5. These strategies can be deployed one at a time, all at once, or you can take your pick of what route to take.

• Be funny – I think I’ve got a pretty good sense of humor but translating that humor to the web can be difficult, even brutal. If you can pull it off, though, you’ve got a winner.
• Be remarkable – Tell everyone that you’re not blogging anymore… and follow it up with 3 more posts and a move to WordPress. Huh? Yea, I don’t understand it either but it did get everyone on the net talking.
• Be intelligent – There is intelligent life out there… even in the blogosphere. Some of the largest followings are on the sites that provide the thought provoking content and intelligent debate – with the facts to back it up.
• Be consistent – If you’re going to select a topic, present it consistently in both presentation and periodicity. Very few sites do this, including mine. It requires dedication (addiction?), persistence, and a desire to never sacrifice both quality and periodicity. That’s a tough act to follow.
• Be everywhere – Some people simply never stop working! I believe much of the following I’ve had on my site has been through continued conversation on other social media platforms and blogs throughout the web. The Internet does reward long hours and hard work.
• Pay your way – If you’re lazy, you can spend a bundle in banners and Adsense. If you’re really good, though, you can find ways of investing in your business that are unique and have a great return on investment. Paying attention to sites that make money also provides great insight into how to spend it.

Related Martech Zone Content

The Foundations Of An Effective Local Marketing Strategy

Mobile-First Design: You’re Still Losing Too Many Opportunities Focusing on Desktop

Should You Leverage Awards in Your Marketing Strategy?

5 Ways To Use Social Listening To Improve Your Content Marketing Strategy