Conversions: Meet the Intent of your Visitor

It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you’re able to convert more. Visitors will come to your site for a number of reasons:

Your conversions don’t always happen with an Add to Cart button! Visitor behavior online is much more complex and takes many more paths through your site to a conversion. To fully leverage your website, you must promote your site where it will be found for answers (through search engines), market your site where it will be discovered (Industry through great public relations and social network), must build authority (through demos, whitepapers, blogging and video), and provide a nurturing path to conversions (email or phone calls).

Exit mobile version