In a saturated creator economy, influencer marketing has evolved from vanity metrics to a measurable, strategic growth channel. Brands aren’t just looking for creators with large audiences—they need authentic partners, streamlined execution, and real-time ROI. Managing these relationships and campaigns across teams, markets, and regions can feel overwhelming without the right infrastructure.
Lefty
That’s where Lefty comes in. Designed for lifestyle and luxury brands, Lefty is an all-in-one influencer marketing platform that simplifies operations, centralizes performance data, and scales global activations with ease.
Leading names like Tommy Hilfiger, Louis Vuitton, Vans, Clarins, and Celine use Lefty to not only discover influencers but also build long-term partnerships and analyze true brand impact.
Lefty enables brands to level up their influencer marketing by combining intelligence with action. From managing relationships and streamlining campaigns to tracking EMV and activating social commerce, the platform handles it all. With real-time dashboards, collaborative tools, and affiliate integrations, Lefty empowers marketing teams and executives alike to make smarter decisions faster—without compromising creativity.
Here’s what sets Lefty apart:
- Campaign Management & Reporting: Launch and manage influencer campaigns effortlessly. Add influencers from your CRM, track sales, automatically capture content, and export stunning reports—all in just a few clicks.
- Collaborative Influencer Casting: Share public influencer shortlists with internal stakeholders or agency partners for streamlined decision-making and alignment across teams.
- Competitive Benchmarking: Analyze your share of voice, uncover competitor influencer activations, and gain strategic insights to inform your influencer strategy—powered by market-level data.
- Influencer Discovery: Tap into Lefty’s extensive database of vetted creators. Use advanced filters to identify those who already engage with your brand or match your target audience by interest, region, or demographics.
- Influencer Payment: Pay influencers directly through the platform using a wide range of payment options, with invoice generation and reporting baked in.
- Influencer Relations Management: Organize your influencer network in one place, track their individual performance, segment your community, and generate ROI-driven reports.
- Organization Dashboard: Perfect for global enterprises, this dashboard gives executives real-time analytics across divisions, regions, and brands, providing performance visibility and growth insights.
- Social Commerce: Launch affiliate programs, track conversions, send products to creators, and connect e-commerce systems to drive measurable sales—enhanced with automated reporting.
This end-to-end tool doesn’t just serve marketers—it transforms collaboration across entire organizations. Whether you’re a brand manager looking to scale, an agency running cross-border campaigns, or an executive overseeing marketing spend, Lefty brings clarity and control to the chaos of influencer marketing.
How to Get Started With Lefty
Getting started with Lefty is simple. After scheduling a personalized demo, their consulting team will help tailor the platform to your needs, onboard your influencer community, and align the dashboard to your business units. With expert recommendations and evolving features, Lefty quickly becomes a central command hub for all things influencer.
Lefty has been a vital tool to the PR Department at Clarins UK. It allows our team to successfully and efficiently run campaigns and access reports in an instant.
Taeja Austin, Clarins
Want to see what makes Lefty indispensable to some of the world’s most influential brands?
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