Even if you’re publishing on other video channels like Vimeo or Wistia, it’s still a great practice to publish and optimize your business’ YouTube presence. YouTube continues its lead as the second largest search engine as users research their next purchase or figure out how to do things online.
YouTube used to be a video sharing website back in 2006, people used to share their cats and funny home videos. A decade later, making videos on YouTube is a full-time job for a lot of creators. So much so that YouTube is no longer a website, it’s an industry with their own celebrities, annual conferences, and award shows. WeAreTop10
Here are some amazing statistics on YouTube, updated for 2016
- YouTube Reach – #YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.
- YouTube Millennial Reach – YouTube overall, and even #YouTube on mobile reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
- YouTube Global Reach – #YouTube has launched local versions in more than 88 countries and 76 different languages (covering 95% of the Internet population).
- YouTube Mobile Reach – Once users are on YouTube, they are spending more time per session watching videos. On mobile, the average #YouTube viewing session is now more than 40 minutes andmore than half of #YouTube views come from mobile devices
How to Setup A YouTube Channel for Business
This infographic walks you through all the key strategies in determining how you’re going to successfully target and engage your audience, name and design your channel, purchase quality audio and video equipment, produce video content, promote that content, and get yourself or your business recognized as a YouTube content producer.
Do a fantastic job and you can even begin cashing some checks from YouTube! YouTubers who are successful can make between ten cents to $6 per 1,000 views! The number of channels earning six figures per year on YouTube is up 50% year over year.