In this Martech Zone Interview, we speak to Neil Crist, the VP or Product and Engineering for Moz. Moz is a leading platform and community of local, organic search optimization tools and professionals. Neil reveals findings from their State of Local SEO report.
The combination focuses around local search and what’s critical to a business’ success in driving revenue through local search efforts. We discuss:
- How voice search is impacting local SEO
- How featured snippet implementations are impacting visibility
- How videos are impacting local SEO results
- How “near me” has become ubiquitous with mobile searches
- How Google My Business has become the new home page for local search
- The impact of Google’s vertical search engines (flights, jobs, shopping)
- Understanding “Linktations” and the complexity of linkbuilding for local visibility
This is a comprehensive discussion of local search optimization. I’d encourage you to have a pen and paper handy so that you can take notes and ensure that you make every effort to optimize for local search.
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