In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon’s conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In our interview, Jon answers some great questions regarding CRO, including:
- What is conversion rate optimization?
- Why is CRO a critical strategy with any digital marketing deployment?
- What are conversion rate optimization factors?
- What are common pitfalls that companies make that hurt their conversion rates?
- What are the best practices to test and implement a conversion rate optimization strategy?
- Why you would want to utilize a CRO firm to help improve your online performance?
- How does the process work for implementing a CRO strategy?
- What are the tools that companies can deploy to implement a CRO strategy?
Jon discusses his firm’s audit, onboarding, and ongoing strategy to properly measure the effectiveness and testing of any changes to improve conversion rates for a customer.
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