Emails are typically utilized for push marketing and are a one-to-many message. Within the industry, this is fondly known as batch and blast. The timing is up to the sender. Triggered email differs, combining a custom template and user data to send an email message when a specific event occurs. The event triggers the email. Triggered emails are sent directly through backend system or using an email service provider typically through an API integration.
Some marketing automation systems like our client, Right On Interactive, offer opportunities to design an entire sequence of triggered messaging to lead folks back to your site. While triggered message campaigns are often highly customized and complex, the benefits are quite substantial. Since they typically occur due to an event – they can be sent with pinpoint timing and accuracy to reach the person at the right time, with the right message, at the right moment. This means improvements in conversion rates and improved customer experiences.
The Email Monks come up with an intriguing infographic on triggered emails. They’re great folks – just helping us design some beautiful, responsive templates for CircuPress. Click through on the Infographic to see a full, interactive infographic!