%20are%20still%20reaping%20the%20benefits.%20They%20were%20the%20pioneers%20who%20claimed%20their%20stake%20in%20the%20land%20that%20is%20worth%20so%20much%20today.</p>%0A<p>Search%20engine%20optimization%20experts,%20new%20a-list%20bloggers,%20and%20successful%20e-commerce%20companies%20understand%20that%20the%20way%20to%20build%20a%20successful%20internet%20company%20is%20to%20slowly%20chip%20away%20at%20each%20layer%20to%20get%20to%20the%20next.%20Many%20of%20the%20lessons%20learned%20from%20the%20first%20%E2%80%98bubble%E2%80%99%20were%20the%20mistakes%20made%20by%20many%20young%20rockstars,%20they%20though%20there%20was%20no%20end%20to%20the%20piles%20of%20cash%20that%20were%20piled%20high%20at%20the%20beginning.%20They%20got%20there%20first%20hit%20on%20the%20charts,%20but%20they%20couldn%E2%80%99t%20keep%20them%20coming.%20</p>%0A<p>Web%202.0%20may%20be%20a%20combination%20of%20technology%20and%20social%20influence,%20but%20it%E2%80%99s%20more%20about%20reinvesting%20the%20capital%20and%20chipping%20away%20at%20the%20layers%20of%20the%20spheres.%20You%20may%20be%20able%20to%20break%20through%20a%20layer%20here%20and%20there%20by%20paying%20for%20it,%20but%20you%20have%20to%20sustain%20your%20new-found%20popularity%20and%20continue%20to%20push%20on%20t%20the%20next%20layer.%20If%20you%E2%80%99re%20a%20new%20blogger%20or%20an%20experienced%20e-commerce%20giant,%20it%20doesn%E2%80%99t%20change.%20The%20%E2%80%9CWeb%20Cemetery%E2%80%9D%20is%20full%20of%20dot%20coms%20that%20didn%E2%80%99t%20recognize%20that%20this%20is%20a%20marathon%20and%20not%20a%20sprint.</p>%0A<p>Attention%20and%20money%20are%20not%20distributed%20evenly.%20Attention%20on%20the%20web%20is%20about%20the%20same%20as%20a%2010-year%20old%20full%20of%20cake%20and%20Mountain%20Dew%20at%20a%20Birthday%20party.%20Money%20becomes%20infinitely%20more%20dense%20as%20you%20get%20nearer%20the%20center%20of%20the%20circle.%20Before%20the%20web,%20we%20didn%E2%80%99t%20have%20any%20access%20to%20that%20money,%20we%20didn%E2%80%99t%20even%20know%20where%20it%20was%E2%80%A6%20it%20took%20generations%20of%20influence%20and%20connections%20to%20scrape%20away.%20It%20took%20finding%20the%20right%20path%20and%20the%20right%20people.%20On%20the%20web,%20it%E2%80%99s%20different,%20though.%20</p>%0A<p>The%20Webosphere%20is%20waiting%20for%20the%20next%20<em>big%20thing</em>.%20An%20entire%20infrastructure%20is%20in%20place%20to%20wait%20and%20find%20the%20next%20<em>big%20thing</em>.%20Search%20engines%20and%20technologies%20like%20<a%20href=)
Each word on your blog chips away at the next layer. Each design change that attracts another visitor helps chip at a layer. Each change to optimize your blogs findability chips away. Each time you get a trackback, it chips away. Each time you comment on another blog, it chips away. From webosphere, to blogosphere, to obtaining readers, to even making the A-List of bloggers – the journey is a long one. But any one of us can make it.
The other nice thing about a sphere is that the gravitational pull gets greater as you get closer to the center. One day your blog is rated 500,000 and six months later it’s at 5,000. Most people will run out of steam, run out of ideas, run out of money, or simply wear out their song on the charts.
It’s the turtle and the hare… the turtles have it! Keep chipping away!
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