Building a great app is more than just shipping code—it’s about creating meaningful user experiences. That requires actionable insights, seamless feedback loops, and total visibility into app behavior across platforms. Enter Zoho Apptics, a robust product analytics platform engineered for developers, product managers, and growth teams who want to go beyond vanity metrics and truly understand how their apps perform in the wild.
Zoho Apptics
From crash diagnostics to user behavior tracking, in-app feedback, and push notification orchestration, Zoho Apptics brings together a comprehensive suite of tools designed to help you ship better features, fix bugs faster, and deliver the experiences your users want most.
Zoho Apptics supports more than 10 SDKs, making it a versatile solution for developers building across mobile, web, and desktop platforms. Whether you’re working with iOS, Android, macOS, watchOS, tvOS, Flutter, React, Windows, JavaScript, or Unity, Apptics provides deep integration capabilities to help you start capturing insights immediately.
Apptics integrates natively with tools like Zoho Cliq, Zoho Projects, Zoho Desk, Zendesk, and Slack, allowing your dev and support teams to stay in sync. Whether you’re resolving a support ticket or collaborating on a sprint, Apptics closes the loop between data and action.
This cross-platform reach ensures you can maintain a unified view of performance and engagement, regardless of where your users are accessing your app.
Core Features That Set Apptics Apart
You don’t need to be tied to your desktop. With the Apptics mobile app, product teams can view crash data, monitor flows, and review ratings on the go—ensuring 24/7 visibility into app health.
- Crash Reporting: Monitor app stability like a pro with real-time crash diagnostics that help you decode and debug issues quickly. Apptics equips you with detailed crash insights—such as stack traces and session data—so you can maintain app performance and deliver a more stable user experience.
- Remote Logger: Maintain peak app performance 24/7 by remotely collecting logs from user devices, even when they’re offline. With just a few clicks, you can pinpoint issues and analyze performance data without waiting for users to reproduce errors.
- User Flow Tracking: Spot usage patterns by visualizing how users navigate your app. These insights allow you to understand user behavior at a granular level and identify friction points or drop-offs, helping you prioritize updates and streamline the user journey.
- In-App Ratings and Feedback: Build features your users actually want by encouraging them to rate your app and submit feedback in real time. Using simple gestures like shaking their device, users can share thoughts or report bugs without leaving the app, giving you timely, actionable insights.
- Store Reviews Monitoring: Listen, respond, and improve your reputation by consolidating App Store and Play Store reviews into a single dashboard. Respond to users directly, identify recurring complaints, and demonstrate that you’re actively engaged in improving your app.
- In-App Updates: Make app updates a breeze by notifying users of new versions through helpful in-app reminders. This ensures that users are always on the latest build, enjoying improved performance and access to new features without visiting an app store.
- Push Notifications: Re-engage and retain users effectively with personalized, timely push notifications based on user behavior or custom triggers. From promotional messages to feature announcements, Apptics helps you boost engagement without over-communicating.
- Custom Properties: Personalize user experiences based on custom data points like plan tier, device, or region. By defining and segmenting users through these attributes, you can deliver more relevant interactions and optimize experiences for different user cohorts.
Privacy and Security Built In
What sets Zoho Apptics apart in a sea of analytics tools is its unwavering commitment to privacy and data sovereignty.
- Transparent Data Practices: Zoho clearly documents what data is collected, why it’s collected, where it’s stored, and how long it’s retained.
- Secure by Design: Data is stored in secure, Zoho-owned data centers with ongoing security audits and compliance with GDPR, CCPA, and other major standards.
- No Hidden Monetization: Zoho’s business model doesn’t rely on selling or sharing user data. As with all Zoho products, Apptics adheres to a privacy-first philosophy.
Who Should Use Zoho Apptics?
Zoho Apptics is ideal for:
- App developers who need better diagnostics and feedback.
- Product managers looking to track feature usage and user flows.
- Growth teams focused on improving retention and engagement.
- CX leaders who want to close the feedback loop and drive app reviews.
- Organizations with strict privacy compliance requirements.
Zoho Apptics delivers a clean, developer-friendly analytics platform that combines performance monitoring, user feedback, and engagement tools under one roof. With built-in privacy safeguards, extensive SDK coverage, and seamless integrations, it’s a powerful alternative to tools like Mixpanel, Amplitude, and Instabug—especially for organizations seeking cost transparency and data control.
Testimonials underline that Zoho Apptics isn’t just an observability tool—it’s a complete product improvement engine.
Crash Reports have ensured faster access and recovery, whereas Remote Logger has enabled us to track errors and actions in real-time, thus providing a better user experience.
Prithwish Mukherjee, Chief Marketing Officer, TataPlay Fiber
Whether you’re building your first app or managing an enterprise portfolio, Apptics simplifies the way you measure, monitor, and optimize your digital products.
Get Started with Apptics for Free!
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