Top 10 App Store Optimization Tools To Improve Your App Ranking On Popular App Platforms

App Store Optimization Tools

With over 2.87 millions applications available on Android Play Store and over 1.96 million applications available on iOS App Store, we wouldn’t be exaggerating if we said that the app market is increasingly becoming cluttered. Logically, your app is not competing with another app from your competitor in the same niche but with apps from across market segments and niches. 

If you think, you need two elements to get your users to retain your apps – their attention and their storage space. With the market becoming crowded with apps of all kinds, we need something beyond app finesse app development tools and techniques to ensure our apps get recognized, downloaded and used by our intended target audience.

That’s exactly why optimization of apps becomes inevitable. Similar to search engine optimization, where strategies, tools, procedures, and techniques are deployed to make a website or a webpage appear on the first page of search results, App Store Optimization (ASO) makes an app appear on the top of search results on app stores.

What is App Store Optimization? (ASO)

ASO is a combination of the strategy, tools, procedures, and techniques deployed to help your mobile application rank better and monitor its ranking within App Store search results.

One of the major reasons why app store optimization is inevitable is because close to 70% of the users on app stores use the search option to look for their preferred apps or app-based solutions. With 65% of the search results converting, your app definitely needs to be on top if you are looking to acquire more users, get funded, evolve as a brand, and do more.

To help you achieve these, we are here with a super-specific write-up app store optimization, its benefits and 10 must-have tools. So, if you’re an app developer, an app development company or an ASO company, this write-up will shed light on some of the app store optimization tools.

Let’s get started but before that, here are some quick advantages of app store optimization.

Benefits Of App Store Optimization

One of the primary advantages of using ASO tools and techniques is that you improve the visibility of your app in its respective app store. Anything that tops search results is deemed credible by default. Apart from this, app store optimization offers you the following benefits:

Benefits of App Store Optimization

By optimizing your App Store presence and improving your ranking, ASO:

  • Drives additional installs for your mobile app.
  • Enables you to drive more in-app revenue.
  • Minimizes your cost of acquiring new app users.
  • Improves brand awareness, even if they don’t install it the first time.
  • Drives acquisition with relevant, high-quality users who will leverage your apps full potential. Such users are also more likely to use your premium features, subscription models and more.

The Most Popular ASO Tools To Improve App Rankings

app annie

App Annie

Comprehensive market insights is what you need to get your app to the top of search results and App Annie does just that. With probably the largest database, App Annie offers you extensive insights on your preferred market niche, your competitors, similar apps and more.

Features

  • Keyword ranking
  • App usage statistics and reports
  • Download statistics
  • Revenue estimates
  • Real-time app store tracking with insights on top charts, app details, rank history and more
  • Extensive dashboard

Pricing

The best part about App Annie is that it doesn’t offer a generic subscription or pricing model. Users get customized quotes based on their needs.

Sensor Tower

Sensor Tower

One of the best keyword research tools, Sensor Tower offers you insights on some of the keywords your competitors are using but you are missing out on. It helps you convert threats into opportunities and nail your app’s online presence on stores.

Features

  • Keyword planner, researcher and optimization tools
  • Download statistics
  • App usage tracking
  • Revenue estimates
  • Keyword translation and more

Pricing

Sensor Tower offers diversity in its pricing with 3 enterprise pricing and 2 small-business packages. With prices starting from $79 a month to advanced customizable quotes, users can tailor their features and pay accordingly.

App Tweak

App Tweak

Designed for a great experience, the App tweak offers extensive reports and localization features. With reports getting curated from over 60 countries across diverse compelling metrics, this is an app marketer’s dream tool. However, the app is available only for iOS users.

Features

  • Keyword research
  • Keyword monitoring
  • Competitor analysis
  • Revenue estimates and more

Pricing

A 7-day free trial is offered by App Tweak for new users to get used to the app and explore its capabilities. Once this is over, they can opt for a starter plan ($69 a month) or choose the Guru or Power plan at $299 and $599 a month respectively.

Apptopia

Apptopia

Mobile intelligence is the USP of Apptopia, which allows app developers and business owners to derive crucial operational and functional insights from mobile metrics on product, sales, revenue strategies, usage, and more to make data-driven decisions.

Features

  • Marketing intelligence
  • Key performance indicators
  • Market research tools
  • Predict or estimate consumer trends
  • App usage of public companies and more

Pricing

The app’s pricing starts at $50 a month, where up to 5 apps can be used by businesses.

Mobile Action

Mobile Action

A crowd favorite, the mobile action app offers a range of unique features presented over an excellent UI. The standout feature of the app is its ability to estimate app performance for a particular keyword.

Features

  • Download data
  • Keyword suggestions
  • Keyword tracking
  • Competitor keyword suggestions
  • Localization
  • Advanced reports and more

Pricing

Similar to App Tweak, users get a 7-day free trial after signup. Post this, they can pay $69, $599 or $499 per month for Starter, Winner and Premium plans respectively.

Splitmetrics

Splitmetrics

For those of you looking to organically boost your app’s ranking and visibility, Splitmetrics is your ideal ASO tool. It offers detailed insights on your app usage including how long your users view in-app videos and promotional ads to help you understand your consumers better.

Features

  • Up to 30 diverse touchpoints to explore and get insights from
  • A/B testing
  • Tips from Splitmetrics in-house veterans
  • Localization
  • Pre-launch testing for apps
  • Performance testing against your competitors and more

Pricing

The tool requires you to take a demo and then get personalized quotes based on your needs.

AppFollow

Appfollow

If your primary focus is on organically acquiring users for your app, Appfollow is the most ideal app search optimization tool you would get. The developers of the tool claim that your app can get a 490% boost in organic app installations and 5X increase in weekly impressions on app stores.

With the app, you can track some of the most important performance metrics such as keyword position changes, conversion rates, downloads and check out your competitors’ app optimization strategies to modify yours as well. You can also localize your app with keyword translation features offered by the tool.

Features

  • Performance Index on stores
  • Automation of keyword research
  • Competitor analysis and overview
  • ASO alerts sent to email and Slack
  • Benchmarks for conversion rates and more

Pricing

For companies, prices start at $55 per month through $111 per month and customized pricing plans for enterprise editions.  

Storemaven

StoreMaven

If Splitmetrics was all about organic visibility boosting, StoreMaven is about optimizing conversion rates. By taking a very scientific and data-driven approach to assessing customer behavior, it offers you tons of experimentation, testing and assessment tools and techniques to ensure your visitors convert to users. 

StoreMaven even shares statistics that its implementation has resulted in a 24% increase in conversion rates, 57% decrease in user acquisition and around 34% boost in engagement.

Features

  • A/B Testing
  • Personalized optimization strategies and plans
  • Test hypothesis and results analysis
  • Competition research and more

Pricing

StoreMaven requires you to take a demo and then get personalized quotes based on your needs.

Apptentive

Apptentive

Apptentive is designed to bridge the gap between app engagement and understanding user behavior. It’s built on the foundational idea that app developers and companies don’t get ideal access to user feedback and engagement metrics to optimize their apps for performance and visibility. Apptentive is here to just bring everything together.

Features

  • Real-time feedback access
  • Omnichannel analysis
  • Analyse app health, consumer insights and more
  • Precision targeting and performance measurement and more

Pricing

The tool requires you to take a demo and then get personalized quotes based on your needs.

ASOdesk

ASOdesk

ASOdesk gives you comprehensive insights on the queries your users and target audiences use to reach apps similar to yours in the market. Besides, it also tells you the keywords your competitors’ apps are ranking for and additional information on low-competition keywords. Lastly, the app also offers you critical information on the performance of your ASO strategies.

Features

  • Keyword analytics, researcher and explorer
  • Organic reports and statistics
  • Trends alerts
  • Feedback and reviews monitoring
  • Competitor keywords analysis and more

Pricing

There are two pricing plans available – one for startups and small businesses and the other for enterprises and companies. The pricing for startups start from $24 a month and go all the way up to $118. For enterprises, on the other hand, prices start at $126 a month to up to $416 a month.

So, these were the most popular and effective tools to optimize the visibility of your app on app stores. With the tools in hand, you can make way for organic visibility, increased user acquisition, minimized cost-per-lead, and more. Now, you can use the tools and simultaneously work on optimizing the performance of your app for its functionalities as well. If you’re exploring other tips to market your mobile app then here is the complete guide: 

Tips To Market Your Mobile App

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