DCO

A technology where display advertising banners are dynamically tested and created – including the imagery, messaging, etc. to better target the user that sees it and the system its published on.

Related Martech Zone Content

Bannerflow: Create, Publish, and Optimize Smarter Ads — All in One Place

What Is An Ad Server? How Does Ad Serving Work?

Understanding Programmatic Advertising, Its Trends, and The Ad Tech Leaders

The Future of Marketing: A Roadmap to AI-Driven Customer Experience Orchestration

Additional Acronyms for DCO

• DCO - Dynamic Creative Optimization