If you’re utilizing the same phone number throughout your site, advertising campaigns, and marketing material, it’s impossible to know what effort was attributed to that phone call. Understanding what makes your phones ring (and texts ping) helps businesses focus their budgets on the marketing that works, reduces their cost per lead, and boosts your marketing return on investment ROI.
Call Tracking Software
Call tracking software is a technology that enables businesses to track and monitor telephone calls made to their marketing campaigns or websites. It works by assigning a unique phone number to each marketing source, such as a specific ad or web page. When a customer calls the business using one of these numbers, the software records the call and provides insights such as the source of the call, call duration, and other information. This data can then be analyzed to assess the effectiveness of various marketing campaigns and help businesses optimize their marketing efforts.
Call tracking software can be integrated with a business’s customer relationship management (CRM) system, allowing the data to be easily accessed and analyzed in one centralized location. With call tracking software, you’ll know which ad, campaign, or search term got their attention before you even pick up the phone.
CallRail Call Tracking Software
CallRail is the leader in Call Tracking and provides a complete set of features that enable marketers to accurately attribute inbound phone calls to the campaigns that generated them. Features include:
- Custom Call Flows – Use custom menus and call routing flows to ensure your callers always reach the best person to help. Miss a call? Get back to callers using the same tracking number they used to reach out.
- Tag, Qualify, And Prioritize Leads Automatically – CallRail’s built-in conversation intelligence analyzes each call for spoken keywords, generates transcripts, and qualifies leads so your team can focus on winning the sale.
- Lead Journey – Most callers see your business several times before picking up the phone. With visitor-level tracking, CallRail illuminates every touchpoint so you can understand your entire marketing funnel.
- Report on Call Metrics and Team Performance – The best marketing decisions are driven by data. CallRail’s reporting helps you understand the campaign and keyword performance as well as peak call times and opportunities to tweak your talk tracks.
- Track Forms Alongside Calls – While Call Tracking shows which ad or keyword made someone call, Form Tracking reveals which made them click submit on a form. Together, they illuminate all your lead activity — and with these combined insights, you’ll market and spend smarter.
- Conversation Intelligence – Conversation Intelligence automatically transcribes all of your inbound and outbound calls, then uses AI to analyze them — offering you insights that can help improve service, train staff, and save money.
- Lead Center – Lead Center connects your marketing to the leads who contact you via phone, text, or chat – so you can have smarter conversations that convert — and confidence your marketing dollars are working as hard as you do.
My firm has developed a custom integration between Salesforce and CallRail with some features that are outside their productized solution. If you’re in need of integrating CallRail for any system, don’t hesitate to reach out to DK New Media for assistance.
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