Analytics & TestingEcommerce and RetailMarketing Infographics

The Most Popular and Necessary Tags to Deploy in Ecommerce

In order to deploy, measure, and optimize any change to improve your ecommerce results, capturing the associated data with every user and action is critical. You can’t improve what you don’t measure. Worse, if you restrict what you do measure, you can make decisions to the detriment of your online sales.

As Softcrylic, a vendor-neutral Data & Analytics player states, tag management serves Digital Marketers’ with advanced insights on visitor tracking, behavioral targeting, remarketing, personalization and data validation.

What is a Tag?

Tagging is ubiquitous with both inserting scripts as well as capturing data associated with your site. Analytics platforms capture dozens of tags with a basic installation. Unless you integrate data to capture in your e-commerce platform, though, many more critical tags are missed.

This infographic from Softcrylic details the tags you should deploy on your e-commerce home page, shopping page, product page, cart page, checkout page, and confirmation page.

They also provide best practices on implementing tagging, including:

  • Tag Management Audit – Tag Auditing is a timely, systematic evaluation and automated quality assurance of tags to efficiently identify and fix broken tags, firing behavior, frequency, data accuracy and data leakage.
  • Data Layer-Driven Tag Management – Implementing a well-architected “Data Layer” helps Tag Management Systems to gain ultimate control, flexibility, and reliability with data exchanges across platforms and custom rule-based firing of tags.
  • Balancing Piggybacking Tags – Piggybacking is a double-edged sword. It helps in better retargeting. However, when not handled well, it could increase page load time, compromise data security and tarnish brand reputation.

Here’s the infographic. You can download the PDF from Softcrylic.

Popular E-Commerce Tags


Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.