Commenting Strategies: Do’s and Don’ts

When I first started blogging, I think I was probably looking up and adding comments to 10 posts on other sites for every single post I wrote on my own site. The conversations on blogs at the time were amazing… they could go on for dozens of pages. Commenting was a fantastic means of getting your blog seen by authorities (still is) and drive traffic back to your own site.

It’s only my opinion, but I believe Facebook killed blog commenting for the most part. Rather than having discussions adjacent to our blog posts, we share our posts on Facebook and have the conversation there. I’ve even thought to move my commenting system over to Facebook, but I just can’t bring myself to moving another activity inside their walled garden.

As a result, commenting ain’t what it used to be. Comments are a bit scarce on most blogs and have largely been abused by comment spammers. So the question has to be asked, “Should we still incorporate a comment strategy on our blog?“.

Yes… but here’s how my commenting strategies have changed:

From an SEO standpoint, do comments help? I do believe comments on my own blog add to the content, indexing and ranking of the post. I don’t believe it’s a coincidence that my posts with the most contents rank very well. Do your comments on other blogs help your SEO? Not likely… most commenting systems utilize nofollow or block links that you publish. I don’t expect SEO benefits from my commenting stategy.

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