We’ve had many folks send us photos of Corporate Blogging for Dummies, but I’m not sure we’ll get a better one than this! Valerie Strohl is a consultant and national public speaker who works with companies to improve their relationships with those with disabilities. We met when I led a regional workshop for the National Speaker’s Association.
Valerie has gone through the book and added notes for herself, her business, and even her husband’s business. She stopped by the office this morning, and I asked if I could take a photo of the book—it’s amazing!
It’s so exhilarating to see my book like this! Signing autographs is pretty fun, but seeing the book like this and knowing that we can make a huge difference in Valerie’s strategy to help her get her blog and business off the ground is beyond words.
Corporate Blogging for Dummies
If you’re considering buying my book, you can expect to learn the following key points, presented in the straightforward and accessible style that the For Dummies series is known for:
- Understanding the blogosphere: You’ll gain insights into the blogging world, its history, and how it has become a powerful tool for businesses.
- Defining your blog’s purpose: The book will guide you through the process of determining your blog’s goals, target audience, and how it aligns with your overall corporate strategy.
- Choosing the right platform: You’ll learn about various blogging platforms and how to select the one that best suits your company’s needs, budget, and technical expertise.
- Creating engaging content: The Dummies approach will provide tips and tricks for crafting compelling blog posts that resonate with your audience and encourage engagement.
- Developing a content strategy: You’ll discover how to plan and organize your blog content, maintain a consistent posting schedule, and manage a team of contributors.
- Promoting your blog: The book will teach you effective ways to market your corporate blog, drive traffic, and build a loyal readership through social media and email marketing.
- Measuring success: You’ll learn about key performance indicators (KPIs) and how to use analytics tools to track your blog’s performance and make data-driven decisions for improvement.
- Handling challenges: The Dummies style will offer guidance on dealing with common corporate blogging challenges, such as managing negative comments, maintaining a professional tone, and adhering to legal and ethical guidelines.
With its trademark blend of humor, practical advice, and easy-to-understand explanations, Corporate Blogging for Dummies aims to equip you with the knowledge and confidence needed to launch and maintain a successful corporate blog.
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