Making sense of fragmented data across dozens of platforms is one of the most frustrating challenges for marketing teams today. Reports are inconsistent, dashboards are bloated with vanity metrics, and strategic decisions are often delayed due to siloed insights. Teams are stuck wasting time on data hygiene and report building when they should be optimizing campaigns and improving performance.
Improvado
Improvado is an AI-powered marketing analytics platform that centralizes, harmonizes, and activates marketing data from over 500 sources. Designed for marketers, analysts, and leadership, Improvado streamlines every step of the marketing data pipeline—from extraction to AI-driven insight delivery. Adopting Improvado can lead to:
- 3X ROI from marketing analytics implementations
- 30% average annual savings in marketing resources
- 90% reduction in time spent on manual reporting
By adopting Improvado, marketing teams can automate reporting, uncover insights faster, and maximize return on ad spend (ROAS). The platform offers an end-to-end solution that connects all your marketing and sales data, reduces manual tasks by up to 99.5%, and enhances campaign performance through actionable intelligence.
Core Features of Improvado
Improvado offers a robust suite of features designed to simplify and accelerate marketing analytics across every channel:
- Campaign Governance: Enforce campaign guidelines with built-in rules and real-time monitoring that reduce human error and ensure compliance across global teams.
- Data Extraction: Easily connect to over 500 marketing and sales platforms to extract key metrics without writing a single line of code.
- Data Ownership: Consolidate and store all your marketing data in your environment or Improvado’s, giving you full control and eliminating reliance on disparate spreadsheets.
- Data Transformation: Use pre-built or custom data models tailored for marketing to normalize your data for seamless analysis in BI tools or AI applications.
- Instant Intelligence: Access AI-generated insights using natural language or leverage pre-built dashboards compatible with Looker, Tableau, Sisense, and other leading BI tools.
Improvado’s flexible infrastructure supports any data warehouse and integrates seamlessly into enterprise stacks. Activision, ASUS, Illy, Hims, Docker, and OMD are just a few global brands that rely on Improvado daily to unify data, optimize strategies, and present results to leadership.
Professional Services are available to tailor these capabilities to your business needs, ensuring rapid deployment and faster time to insight.
How Improvado Works
Getting started with Improvado is a straightforward process:
- Connect Your Sources: Link your marketing and sales platforms from over 500 supported sources.
- Configure Data Extraction: Define what data to pull and where to store it.
- Transform and Normalize: Apply marketing-specific data models to harmonize metrics.
- Apply Governance Rules: Use built-in campaign compliance libraries to monitor activity.
- Generate Insights: Leverage AI Agents or pre-built dashboards to surface actionable insights.
Improvado also offers enterprise-grade data security and complies with major standards, including SOC 2, HIPAA, CCPA, and GDPR.
We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.
Waleed Noury, Senior Media Analyst at Activision
From campaign optimization to executive reporting, Improvado empowers your team with the tools, insights, and automation to drive better results. Whether you’re a marketing leader looking to improve ROI or an analyst buried in manual tasks, Improvado transforms the way you work with data.
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