Return on Advertising Spend
ROAS is the acronym for Return on Advertising Spend.
A marketing key performance indicator that measures the amount of revenue earned for every dollar spent on advertising. Similar to return on investment (ROI), ROAS measures the ROI of money invested into digital or traditional advertising. ROAS can be measured by the entire marketing budget, advertising network, specific ads, targeting, campaigns, creatives, and more.
- Abbreviation: ROAS