Interactive content, like quizzes, has become a popular lead-generation tool for many businesses. These interactive elements can offer a more engaging and personalized experience for users compared to static content.
Interactive content generates 2x more conversions than passive content.
DemandMetric
Quizzes offer several benefits over static content when used for lead generation in marketing strategies, including:
- Higher engagement: Quizzes capture the audience’s attention and keep them engaged longer than static content. People enjoy taking quizzes, and the interactive nature encourages them to actively participate and complete the quiz.
- Better conversion rates: As mentioned earlier, quizzes often have higher conversion rates compared to static content, making them more effective in generating leads. The interactive and personalized nature of quizzes makes users more likely to provide their contact information. Interact boasts up to a 50% conversion rate on quiz submissions… far above static lead generation tools.
- Personalization and segmentation: Quizzes can help you gather valuable insights into your target audience’s preferences, allowing you to segment your leads and personalize your marketing communications. This can result in more targeted and effective marketing campaigns.
- Shareability: Quizzes are highly shareable, as people often want to share their results with friends and family on social media platforms. This increases the reach of your content and can attract more potential leads to your website or landing page.
- Increased brand awareness: Quizzes can help increase brand awareness by providing an enjoyable and memorable experience for your audience. When users associate your brand with a positive and engaging experience, they are more likely to remember and recommend your brand.
- Versatility: Quizzes can be tailored to suit various industries and marketing goals, making them versatile lead-generation tools. They can be used for product recommendations, customer assessments, knowledge tests, and more.
But it hasn’t always been easy. We’ve developed quizzes for our clients in the past and it required quite a bit of development to create and integrate the quizzes with their lead capture system or customer relationship management (CRM) platform.
Interact: Quiz Maker
Interact is an online platform that helps businesses create interactive content like quizzes, assessments, and giveaways for marketing purposes. It is designed to engage audiences, collect leads, and increase brand awareness. Interact offers a variety of features and integrations that make it a powerful tool for marketers. Features of Interact include:
- Quiz templates: Interact provides a wide range of customizable templates for different quiz types, such as personality quizzes, scored quizzes, and assessment quizzes. This makes it easy for users to create quizzes that suit their specific marketing goals and target audience.
- Customizable branding: Interact allows users to customize the appearance of their quizzes to match their brand identity, including colors, fonts, and logos.
- Lead capture and segmentation: Interact enables users to capture leads by including opt-in forms within quizzes. You can also segment leads based on their quiz responses, allowing for personalized marketing communications.
- Analytics and reporting: Interact offers built-in analytics and reporting features that help users track quiz performance, engagement metrics, and conversion rates. This information can be valuable in refining marketing strategies and improving quiz effectiveness.
- Mobile responsiveness: Interact’s quizzes are designed to be responsive on various devices, including smartphones and tablets, ensuring a seamless user experience.
Interact offers integrations with numerous platforms and tools, including:
- Email marketing platforms: Interact integrates with popular email marketing services such as Intuit Mailchimp, ConvertKit, ActiveCampaign, AWeber, and Constant Contact. This allows users to automatically sync leads collected from quizzes with their email marketing lists.
- CRM platforms: Interact can also integrate with CRM systems like HubSpot, Salesforce, and Zoho CRM, enabling users to manage and nurture leads directly from their CRM.
- Webinar platforms: Interact integrates with webinar platforms like Zoom, allowing users to schedule webinars and capture leads through quizzes.
- Other integrations: Interact connects with other tools like Google Sheets, Slack, and Zapier, which further expands its integration capabilities.
How to Generate Leads With Quizzes
In this video, Interact explains the process of generating leads for an online business using each stage of the sales funnel:
- Awareness: The goal at this stage is to make people aware of your company by creating content, setting up sales meetings, sending emails, attending events, and speaking at conferences. For her example, she recommends creating high-quality content on platforms like YouTube, blogs, or podcasts.
- Interest: Once you’ve gained attention, your job is to generate interest by offering a lead magnet, such as an ebook, a free course, a webinar, or a PDF download. Latasha’s favorite type of lead magnet is an online quiz, which can be customized to the person taking the quiz and the business.
- Consideration: After capturing leads with a quiz, it’s important to nurture them and demonstrate the value of your product or service through email marketing. Interact, the platform she recommends for creating quizzes, integrates with many email marketing platforms to help facilitate this nurturing process.
- Action/Sales/Conversion: The final stage is making the sale. After nurturing leads through email, you’ll want to present them with a sales page for your key offer. This could be done through a webinar, an evergreen program, or a service offering.
In summary, create content to generate awareness, use a lead magnet like an online quiz to generate interest, nurture leads through email marketing, and finally present an offer through a sales page. Interact is a versatile platform that offers a range of features and integrations to help businesses create and manage interactive quizzes for lead generation and marketing purposes.
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