Are Interactive Infographics Worth The Investment?

The history and origin of infographics can be traced back to ancient times, but their modern form and popularity surged in the late 20th century. Today’s infographics aren’t just incredible. New trends allow them to be interactive.

The History of Infographics

Infographics are used extensively in various fields, such as journalism, education, business, and marketing. They are valued for their ability to present complex information in a digestible and visually engaging format. The rise of data journalism and the emphasis on data visualization in reporting have further cemented the role of infographics in modern communication.

While using visual elements to convey information has been around for centuries, the specific term and modern usage of infographics have become increasingly prominent with the rise of digital media and the need to process and communicate large amounts of information quickly and effectively.

Types of Infographics

Infographics come in various styles and formats, each suited to different data types and storytelling needs. Some of the most popular types include:

Each type of infographic serves a specific purpose and is chosen based on the nature of the information conveyed and the target audience. The effectiveness of an infographic greatly depends on its ability to present information in a clear, engaging, and visually appealing manner. My company has designed and developed hundreds of infographics for our clients… and they always work.

Interactive Infographics

To date, we’ve mostly seen infographics beautifully packaged in vertical image files that are easy to view, scroll, embed, and share online. As companies wish to build awareness and gain backlinks for search engine visibility, infographics skyrocketed in popularity. To increase engagement, we’re seeing more and more companies develop interactive infographics.

It’s important to note that there’s a difference between animated infographics and interactive infographics. Animated infographics are impressive, often animated gifs, can be copied and embedded, and effectively grab readers’ attention. However, they’re not interactive, meaning the user can interact via scrolling and clicking.

Here are some outstanding interactive infographics I’ve found online (click to open):

With the advancement of digital media, interactive infographics are growing in popularity. They allow users to interact with the data by clicking or hovering to reveal more information.

Interactive Infographic Disadvantages

There are some major disadvantages to be aware of:

Interactive infographics require much more design and development because the user experience must be exceptional to be popular. That can be quite an investment for a company. I’m definitely not advising against them. Just as infographics help take complex stories or data and make them insightful, interaction can add a layer of engagement and understanding that can be quite advantageous.

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