This infographic from Tamba, the Content Marketing Revolution, has just about the best collection of statistics for both B2B and B2C businesses to justify increasing their efforts and expense on content marketing strategies. Interestingly enough, almost half of all writing and design services are outsourced to content specialists.
Be sure to read our in-depth post on what Content Marketing is and how to develop a content marketing strategy. And – of course contact our content marketing agency if you're seeking assistance. Especially if you're in a highly technical industry. We are a leader in researching, writing and designing articles, infographics, and whitepapers for the marketing and technology industries.
How Much Marketing Budget is Being Spent on Content Marketing?
The median spend on content marketing was $1.75 million with one in six enterprise organizations spending over $10 million annually according to the Content Marketing Institute. Red Bull employes 135 people just for its media house, Nestle has almost 20 community managers and designers producing content daily, Coca-Cola spends more money creating content than television advertising and Kraft estimates it generates 1.1 billion ad impressions through content marketing – an 4x investment over targeted advertising!
- B2B marketers are spending 28% of their budget on content, 55% will increase spend
- B2C marketers are spending 25% of their budget on content, 59% will increase spend