How Julius Is Increasing the ROI of Influencer Marketing

Influencer marketing is the fastest-growing form of online acquisition. There’s a good reason—recent data proves the ROI of influencer marketing campaigns: Eighty-two percent of consumers are likely to follow a recommendation made by an influencer and every $1 spent on an influencer marketing returns $6.50 That’s why the total influencer marketing spend is estimated to increase from $1 billion to $5-10 billion in the next five years.

But, to date, executing compelling influencer marketing campaigns has been a laborious, time-consuming process. First, you need to search social media accounts to create a list of influencers who may be a good fit for your brand. Then comes the research to find out who are his followers, what other brands has she posted for, what’s the potential cost per post, and how to get in contact with this person. Finally, you have to set up tracking and processes to measure the impact of your campaign. This ends up being a full-time, spreadsheet-laden role for a marketer.

Julius is the software solution for brands and companies to launch turn-key and successful influencer marketing campaigns. Julius provides the tools you need to research influencers, activate and manage your relationships, and monitor data all in one place. It saves invaluable time, energy, and provides real-time insights to launch a successful influencer marketing strategy.

With Julius, you can:

Influencer Marketing Best Practices

Influencer marketing enables companies to communicate directly, precisely and creatively with their audiences. Combining the right philosophy with the right tool can make for campaigns that are consistently remarkable in how successful and cost-effective they can be. Mark Gerson, CEO of Julius.

Some best practices include the following: 

Influencer Marketing Success Stories

Julies is the most effective and efficient solution for small and large companies who cannot spare a head count for manual management of influencer campaigns.

Previously, we’ve had to rely on just Googling to find influencers and going to all their individual social media accounts to find information. Julius is invaluable. Meghan Catucci, Content Strategist at AOL/Huffington Post

Beyond saving time and manpower, Julius also accelerates a marketer’s ability to activate, test, and retest with multiple influencers at once to find the best ROI for your campaign. For Access Sports’ Google Photos campaign, they hired several athletes to engage their audiences to spread the message that Google Photos is the best and easiest way to store, search, and catalog photo, using the hashtag #easythrowback. The ability to pitch and close several deals at the same time using Julius saved the company hours of work time.

We have had an amazing success rate using the platform, executing multiple influencer activations at once. Bill Meara, CEO of Access Sports Media.

Try Julius for Yourself!

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