In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO, Lately. Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how artificial intelligence is helping to drive organizations’ content marketing results.
Lately, it is a social media AI content management platform that helps organizations understand the words, phrases, and sentence structures of what their audience wants to read, hear, or watch. They have impressive results:
- Marketers spend 84% less time generating content with Lately’s algorithms, highlighting what the audience will love.
- Marketers can automatically atomize any long-form video, audio, or textual content into dozens or hundreds of pre-tested social media posts, producing 12,000% times more engagement.
- Marketers can get consistent, engaging content designed to generate 200%+ more high-quality leads without being experts at copywriting.
You won’t find a more engaging speaker than Kate when it comes to learning about content engagement, be sure to listen to this fantastic interview!
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