Brands and marketers face unprecedented challenges in understanding their target audience. Traditional market research methods often fall short, proving too slow, costly, or limited scope to provide actionable insights. The need for real-time, accurate consumer data has never been more critical for making informed business decisions.
Pollfish
Pollfish is transforming the DIY market research landscape with its mobile-first, AI-powered survey platform. This innovative platform connects businesses with over 250 million real consumers worldwide through a network of 140,000+ app partners. It combines the power of artificial intelligence with organic, dynamic sampling methodology to deliver unparalleled research capabilities.
The platform’s unique approach tackles common survey challenges head-on. By reaching digital users organically and ensuring voluntary participation, Pollfish significantly reduces the survey bias often found in traditional panel methods.
The AI-powered survey creation tool allows users to type their research goals simply, and the system automatically generates appropriate questions, ensuring methodological soundness while eliminating common biases in question construction.
Pollfish Features
At the core of Pollfish’s platform are powerful features designed to deliver accurate, actionable insights while maintaining data quality. Each capability works in concert to help researchers access authentic consumer perspectives at scale:
- Advanced Targeting: Create hyper-targeted surveys using granular demographic screening options and psychographic questions, supporting multiple audiences and custom quotas across 160+ countries.
- AI-Powered Survey Creation: Generate surveys instantly by typing your research goal, letting artificial intelligence craft appropriate questions that minimize bias.
- Dynamic Sampling: Use Random Device Engagement (RDE) methodology to reach respondents organically when they’re most likely to respond, ensuring higher-quality data.
- Global Reach: Access respondents in over 160 markets through 140,000+ app/website partners, with support for 51+ languages and automatic translation of open-ended responses to US English.
- Machine Learning Quality Control: Leverage advanced algorithms to automatically identify and filter out survey fraud, bots, and low-quality responses.
- Multiple Question Types: Choose from over 10 question types, including single selection, matrix questions, and Net Promoter Score (NPS), with support for media files.
- Real-time Results Dashboard: Access survey results instantly through an intuitive dashboard. Most surveys are completed within two days or even hours.
These robust features work together seamlessly to provide researchers with the tools to gather meaningful insights while maintaining methodological rigor. The platform’s integrated approach ensures that each survey delivers reliable data that organizations can confidently use to drive decisions from creation to completion.
Getting started with Pollfish is straightforward. Create an account, define your research goal, and let the AI generate your survey. The platform’s intuitive interface guides you through targeting your desired audience, and the system automatically implements quality controls to ensure reliable results.
Start Your Free Pollfish Trial Today
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