Publicfast: Find Influencers, Build Campaigns, and Measure Results

My firm is working with a manufacturer right now that is looking to develop a brand, build their e-commerce site, and market their products for consumers with home delivery. It’s a technology that we’ve deployed in the past and one key factor in expanding their reach was identifying micro-influencers, geographically targeted influencers, and industry influencers to help build awareness and drive acquisition.

Influencer marketing continues to grow, but the results are typically aligned directly with how well your influencer is related to the exact target market that you’re attempting to reach. Broad influencers, like celebrities, may be costly with a high impression rate, but they typically have a tiny response rate. However low the impression rate with a micro-influencer, they typically achieve higher response rates despite not having nearly as much of a following.

Brands that are interested in deploying influencer marketing often struggle with identifying influencers. The research required is quite grueling and not as simple as just looking for a high follower count. It’s understanding the niche that they have authority in, the trust they have with their followers, and the interaction their posts have with their audience.

Here’s a great rundown of how to determine which influencers to work with from Mediakix.

Source: Mediakix

Publicfast Influencer Marketing Platform

Brands have a tool now to help them discover influencers, develop cooperative campaigns with them, set expectations, and measure the results. Not only can brands search for influencers and invite them to the campaigns, they can publish a campaign brief that influencers can respond to. Publicfast is an influencer marketing platform with that enables marketers to:

Publicfast helps hundreds of thousands of influencers to be discovered and collaborate with over 1000+ brands across hundreds of influencer marketing campaigns internationally.

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