B2B companies today face increasing pressure to deliver seamless, scalable, and personalized purchasing experiences for increasingly digital-first buyers. Whether it’s meeting global customer needs, managing complex catalogs, or launching tailored storefronts faster than ever, traditional platforms can leave businesses struggling to keep up with the demands of modern e-commerce.
Salesforce B2B Commerce
Salesforce B2B Commerce is a connected, AI-powered e-commerce solution designed to simplify and accelerate businesses’ sales to other businesses. Built-in intelligence, real-time data integration, and global-ready capabilities help companies personalize every interaction and streamline operations at scale.
By leveraging Salesforce B2B Commerce, companies can unify their sales, marketing, and service efforts across every touchpoint. Its Agentforce technology enables teams to quickly launch sophisticated storefronts with zero coding required, while empowering buyers with intuitive, self-serve tools that feel as effortless as B2C platforms. Add real-time insights, prebuilt templates, enterprise-grade reliability, and a commerce platform built to help you grow globally — and fast.
Here are some of the standout features Salesforce B2B Commerce offers:
- Agentforce Skills for Business Buyers: Provides buyers with a consumer-like experience using natural language, visual search, and messaging to simplify reorders and high-volume transactions.
- Agentforce Skills for Merchandising: This tool enables teams to build branded storefronts in just 30 minutes using no-code templates, with built-in automation for pricing, inventory, and promotions.
- AI Promotions and SEO: This service uses artificial intelligence to generate smart promotions, boost product discoverability, and increase conversion rates automatically.
- B2B Accounts and Segmentation: Delivers custom experiences using negotiated pricing, entitlements, and personalized catalogs for every buyer or account type.
- Global Scale: You can manage multiple brands and localized sites (language, currency, catalogs) from a single console while maintaining shared business rules and logic.
- Headless B2B Commerce: Offers developers complete flexibility to build custom experiences while leveraging Salesforce’s robust backend services.
- Optimized Checkout and Order Management: This feature streamlines the buying process with features designed specifically for B2B, including bulk ordering, quote management, and reorder capabilities.
- Personalized Engagement: Leverages unified customer data and AI to create meaningful, tailored interactions that drive loyalty and upsell opportunities.
- Security: Built on Salesforce’s trusted infrastructure with enterprise-grade security, ensuring data protection and regulatory compliance.
- Unified Insights & Analytics: Connects your commerce operation with AI-powered dashboards, real-time metrics, and detailed reports to track performance across all segments.
These features help businesses create a highly personalized, data-driven commerce experience while reducing operational costs. Whether launching your first digital storefront or expanding into new global markets, Salesforce B2B Commerce provides the tools to do it at speed and scale.
Getting started is straightforward. Businesses can use Agentforce’s guided setup and no-code templates to go live quickly, or work with Salesforce experts to design and deploy tailored commerce solutions that align with strategic goals. With a focus on speed to market, flexibility, and buyer-centric innovation, the platform makes launching and growing your B2B ecommerce channel faster and easier than ever.
Salesforce B2B Commerce enabled us to launch a global storefront in under a month — with full localization and personalized experiences across all regions. It’s truly a game-changer.
Chris Leone, Rochester Electronics
Ready to build a scalable B2B ecommerce experience?
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