SimpleTexting: An SMS and Text Messaging Platform

Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to:

We don’t always check our email or other notifications, but there’s little doubt of how we respond to a text message.

98% of text messages are opened, links receive an average CTR of 17, and the average SMS conversion rate is about 45%!

SimpleTexting SMS Conversion Rates

Case study after case study provides evidence of the effectiveness of text message marketing. While gaining access to a recipient’s phone number may be a little more of a challenge than email, there’s no doubt of the increased engagement.

39.5% of those surveyed stated that SMS marketing provided higher open rates than email marketing.

SimpleTexting SMS Marketing Report

If you’re not familiar with the terminology and technology behind text messaging, we’ve written an overview of SMS here as well as the terminology associated with the technology.

Expressed Consent

Central to SMS marketing is permission. While other channels have some software regulatory requirements for opting in or out to campaigns, pushing a message to a mobile phone number requires a legal requirement for expressed consent from the subscriber.

The subscriber needs to initiate the opt-in request, which can happen through signage (text MARKETING to 71813), through a click-to-text button on a digital property, web forms, email marketing (which may have click-to-text or click to a web form), Facebook Lead Gen Ads, Text-to-Vote or Text-to-Win Contests, or even a POS checkout.

The majority of carriers also typically require specific privacy statements and have very defined data requirements. A core aspect of working with an SMS marketing platform is complying with those regulations and platform guidelines.

How is SMS Marketing Unique?

A text message is somewhat unique from a marketing communication perspective:

SimpleTexting

If you’re looking for a fully functional Text Messaging platform, SimpleTexting leads the industry in capabilities and integrations, including:

SimpleTexting Key Features

SimpleTexting - 2 Way Conversation

Try SimpleTexting For Free

SimpleTexting SMS Integrations

Try SimpleTexting For Free

Exit mobile version