Why Snapchat is Revolutionizing Digital Marketing

The numbers are impressive. #Snapchat boasts over 100 million daily active users and over 10 billion daily video views, per internal data. The social network is becoming a key player in the future of digital marketing.

Since its launch in 2011 this ephemeral network has grown rapidly, especially among the digital native generation of mobile-only users. It is an in-your-face, intimate social media platform with an enviable level of engagement.

Snapchat is the network in which the brand seeks the user to send a personalized message and speak in codes he/she understands. It is a network that has achieved what advertising has been yearning for the past 100 years: one-to-one connections.

Its fresh take on content generation with pictures or 10-second video snaps that disappear within a 24-hour timeframe has changed how we use social media and revolutionized how we watch videos – now vertically and mobile. This represents a huge opportunity for marketers and advertisers. It provides a valuable space to interact and connect with your audience personally and authentically.

Being that Snapchat is a preferred network for young people, it is also the place to go to tap the highly coveted Millennial demographic. This segment is becoming increasingly harder to find through other channels.

63% of #Snapchat users are between 13 and 24 years old, according to data provided by the company.


And although the younger users may not necessarily have bank accounts or credit cards, they often create trends, decide on purchases and influence the consumer decisions of their parents.

Why include Snapchat in your marketing strategy?

How to reach the right Snapchat influencers?

Influencer marketing campaigns can be extremely time-consuming regardless of the social platform. Utilizing an influencer marketplace is key to streamlining the process to deliver scalable content and a strong ROI.

SocialPubli, the leading multicultural influencer marketplace, recently became the first 100% automated platform to enable brand-influencer collaborations on Snapchat.

The marketplace presents an innovative social media publicity model built upon democratizing the brand and influencer partnership space. It is open to all social media users to sign up and start earning a profit from their social media activity. Brands, agencies, and small to medium-sized businesses can launch a campaign with no minimum budget required.

About SocialPubli

SocialPubli connects brands with over 12,500 influencers from 20+ countries powering social media marketing campaigns across Instagram, Twitter, YouTube, blogs, and now Snapchat.

Influencers can be segmented utilizing 25 criteria, including targeting options for location, gender, areas of interest, age, number of followers, and others.

Exit mobile version