Content MarketingAnalytics & TestingEcommerce and RetailMarketing InfographicsMobile and Tablet MarketingSales EnablementSearch MarketingSocial Media Marketing

What is Digital Marketing

We’ve had some similar infographics on the inbound marketing process, the rise of inbound marketing, and even an infographic on the explosive growth of inbound marketing.

While inbound marketing focuses primarily on the acquisition of leads through your digital marketing efforts, this is an infographic from Pixaal, What is Digital Marketing?

It’s quite a good infographic, but digital marketing has quite a few other elements – video marketing, to Call-To-Action design, landing page development, public relations outreach, marketing automation, and other content strategies like whitepapers, ebooks, case studies, and (ironically) infographics. Digital media encompasses your brand strategy, inbound marketing strategy, public relations strategy, and video strategy.


Ashdown Group has created an infographic in an attempt to identify all of the different activities defined as Digital Marketing.

Many people’s definition of Digital Marketing is often focused purely on Search Engine Optimisation (SEO) and Pay Per Click Advertising (PPC). Whilst this is correct, the definition in reality goes much wider across a number of marketing activities as Wikipedia illustrates here.

What is Digital Marketing - an Infographic

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles


  1. Great infographic. I think a better question might be “what isn’t digital marketing” as digital marketing has come to encompass so many different things. It’s certainly an exciting field to be in these days!

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.