Wow… to better understand how social media is impacting the e-commerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. Here are some highlights from the infographic they shared:
- Nearly two thirds of all social media visits to Shopify stores come from Facebook.
- An average of 85% of all orders from social media come from Facebook.
- Orders from Reddit increased 152% in 2013.
- Polyvore generated the highest average order value ahead of Facebook, Pinterest and Twitter.
- Instagram generates higher average orders than those same sites.
- Facebook has the highest conversion rate for all social media e-commerce traffic at 1.85%.
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