Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish whitepapers, case studies, and use cases in great detail without ever capturing the contact information of the folks who download them.
A good inbound marketing strategy is developing a website with downloads that can be attained through registration forms. By capturing contact information or perhaps even an opt-in for ongoing email communications – you’re letting the user know they may be contacted in return for their contact information.
Gravity Forms
If you don’t use WordPress, want to use forms across multiple platforms or locations, or have advanced needs, I recommend Formstack. It’s simple to use, set up, and embed regardless of your site. If you’re using WordPress, Gravity Forms has made a popular form plugin that works well for capturing data.
Gravity Forms is an incredible drag-and-drop form plugin specifically developed for WordPress. It’s well-developed, has a ton of add-ons and integrations, and – best of all – saves every submission within WordPress. Many other form tools push the data to an email address or external site. If there’s an issue with the passing of that data, you don’t have any backup.
Gravity Forms Features Include
- Easy To Use, Powerful Forms: Build and design your WordPress forms using the intuitive visual editor. Select your fields, configure your options, and easily embed forms on your WordPress-powered site using the built-in tools.
- 30+ Ready-to-Use Form Fields: Gravity Forms brings various form field inputs to your fingertips, and trust us, your fingertips will thank you. Pick and choose which fields you want using the easy-to-use form editor.
- Conditional Logic: Conditional Logic allows you to configure your form to show or hide fields, sections, pages, or even the submit button based on user selections. This allows you to easily control what information your user is asked to provide on your WordPress-powered site and tailor the form to their needs.
- Email Notifications: Are you trying to keep up with all the leads generated from your site? Gravity Forms has email auto-responders to inform you whenever a form is submitted.
- File Uploads: Need to have your users submit documents? Photos? That’s easy. Add file upload fields to your form and save the files to your server.
- Save and Continue: You’ve crafted an elaborate form, which may take a while to complete. With Gravity Forms, you can allow your users to save a partially completed form and return later to finish it.
- Calculations: Gravity Forms isn’t your everyday form plugin… it’s a math wiz too. Perform advanced calculations based on submitted field values and amaze your friends.
- Integrations: Mailchimp, PayPal, Stripe, Freshbooks, Dropbox, Zapier and many more! Integrate your forms with a wide variety of services and applications.
Gravity Forms is a must for every WordPress site. We are both affiliates and own a lifetime development license!
Related Martech Zone Content
