Missing from much of the research I view online is the context of the statistics provided. The statistics are misleading (often on purpose) and based upon windows of ideal circumstances or unusual events. However, they’re shared anyways. Case in point, I’m pretty confident that virtually any medium would tell you they have the best return on investment (ROI).
Everyone can’t be the best… and more importantly, the best is subjective. The context around it might include the size of the companies, the cost of the licensing, and the characteristics of the client that drive it to the top of the best. Most recently, I saw a comparison of CMS systems labeled most popular – but it lacked any context into the size and purpose of the content that was being published, the resources internal to develop the CMS, and the flexibility of the CMS across mediums. What’s best for one company is not the best for another – it’s why DK New Media has become a sourcing vendor over the years. Utilizing context, we match the company to the appropriate solution.
Here’s a great video that speaks to Infegy Atlas, a social monitoring platform that’s utilized to help brands make better decisions based on real-time conversations across social media. In our example above, social intelligence could provide a breakdown of the firmographics associated with a company to match the solutions they should avoid or be interested in.
Infegy Atlas is a social intelligence platform developed to answer questions through four key areas of focus:
- Discovery – Combing through over 100 trended data points, Infegy Atlas automatically generates stories to tell you what’s happening with your subject, highlights key events over time, and describes the data, taking you beyond the charts and straight to answers.
- Comparison – Run up to six unique subjects at once, and Infegy Atlas will give you rich insight into how they compare, what makes them different, and what they have in common. Datasets are analyzed together, making new information impossible to find with a single subject alone.
- Linguistics – Infegy Linguistics powers Infegy Atlas, able to read and interpret text more like a human than software. This technology, developed at Infegy over more than seven years, is capable of incredibly complex language analysis, giving you reliable and rich analysis of social commentary.
- Data – The longest-running social data collection in the business, broadly sourced from numerous channels, normalized to reflect the general population, and rigorously spam-filtered to ensure accurate, trustworthy results
Here are 10 ways that this information can be utilized as an agency:
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