This infographic from GO-Gulf.com does a great job at illustrating the wide variation in how social media teams are working.
Learn how much efforts businesses are putting in their social media campaigns. How many people they have employed for their social media campaigns, what qualities employers look for in social media experts by our detailed infographic on How Organizations Structure their social media teams. From the Go-Gulf infographic, How Organizations Structure Social Media Teams.
Dig a bit deeper in this infographic and you’ll see a couple glaring stats… like the fact that 13% of companies are not happy with the tools available. Or that 45% of companies are utilizing social media to generate leads, but only 13% are actually measuring the conversions! We’ve still got a ways to go in this industry!
Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media.