As I was reading an article today, it reminded me about a test of this business that I needed to report back on. Over a year ago, I read about a couple sites in Business 2.0 magazine that offered Domain Parking resources. At the time, Sedo was one of the domain parking companies that had no upfront charges. I wrote a blog post stating that I would give it a shot.
The domain name that I had the best luck with was navyvets.com. After a year of having the domain parked, I had 93 hits that made $1.22 with no offers for the selling price of $2,500. Since I pay $14.95 per year for each renewal of the domain, that’s a nice loss.
That was my best performing link.
Of course there are ways of making this actually work. If I had thousands of domain names parked with a registrar that offered me lower rates, I managed the advertising myself… possibly putting content on the sites with some behavioral advertising – I could turn a profit. If I made a dollar a year on each name, I could buy 100,000 names and make a tidy income. But I don’t have the time to do that. As well, the best names have already been bought up so it would take a lot of time to simply wait on expired domains or a lot of money to try to purchase others that may turn a buck or two.
So, my domain parking career is almost over. My last shot will be to put my best domain up at Sedo for $39 to have it on the front page to see if I can find a buyer. I’ll point the rest of my domains to this blog, which generates a much better click-through rate on its advertising than Sedo ($0.10 EPC). I’ll let you know how it goes!
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