Companies with great content strategies aren’t limiting the value of their program to content that they alone write. There’s a massive quantity of content hitting the web every single second… some good, some bad. The ability to tap into that firehose, pull out the gems, and share it with your audience is a huge advantage over your competitors. If you become the primary source of information for your prospects and customers, they need not look anywhere else!
Rallyverse knows the importance of an authentic and engaging brand voice in social media. Their platform discovers and curates content from sources and topics you choose, and they make it easy for your brand’s community and marketing team to add context and insights to updates. Their interface is pinterest-like and incredibly easy to filter and consume a lot of content:
Once you’ve identified the content you wish to share with your audience, sharing is just as simple. Rallyverse also provides the methodologies to combine both paid and owned media into your social media strategy. Their clients who have run converged campaigns have seen their viral impressions increase by 13X, and the number of people talking about them increase by 21X.
Robost reporting has also been provided. In addition to tracking the growth of your community, Rallyverse reporting also allows you to drill into the performance of individual messages:
- A summary view that gives you aggregate performance statistics on Twitter and on Facebook, as well as detailed views for both networks.
- Each element of performance is tracked in a summary line graph at the top of the page, as well as in a detailed table view. You can sort the data by any column in the table.
- On Twitter, they track the clicks on each link you post as well as the number of new followers that you gain via each post.
- On Facebook, they track the clicks, likes, comments and shares that you earn with each post.
We also offer a quick summary of the top three times of day that generated the most engagements on each post.
Related Martech Zone Content
