50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

We’re always on the lookout for great tools and with a $5 billion industry, search engine optimization (SEO) is one market that has a ton of tools to help you. Whether you’re researching your competitors’ backlinks, trying to identify keywords and co-occurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market.

Key Features of Search Engine Optimization Tools and Tracking Platforms

List of Search Engine Webmaster Tools

Our Choice For The Most Comprehensive SEO Platform

I’ve used virtually every platform on this list and many of them are incredible. I definitely don’t want to disparage or state that Semrush is the best tool, but I have found that its innovative solution continues to grow its offerings over the year and build more and more value for my clients.

Semrush was created by search engine optimization and search engine marketing professionals for SEO and SEM. They collect massive amounts of data – over 21 billion keywords, 43 trillion backlinks, 808 million domains, and 140 different geographic databases.

The full platform provides tools for monitoring your site’s ranking, crawling for errors, backlink audits, international results, keyword research, content ideas, local directory updating, competitive reporting, brand monitoring, social media analysis, and much, much more.

My firm has also assisted several clients in setting up their instance of Semrush and training their marketing teams on how to prioritize their efforts and fully utilize the platform. Start researching your domain, keyword, or URL now:

Start Using Semrush Now!

List of SEO Tools for Audits Links, Keywords, and Rank Tracking

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