Reading Time: 4 minutes When businesses are analyzing their sales funnel, what they’re trying to do is to better understand each phase in their buyers’ journey to identify what strategies they can accomplish two things: Size – If marketing can attract more prospects then its plausible that the opportunities to grow their business will increase given that conversion rates remain steady. In other words… if I attract 1,000 more prospects with an advertisement and I have a 5% conversion
How To Track 404 Page Not Found Errors in Google Analytics
Reading Time: 3 minutes We have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Search Console, one of the glaring issues is 404 Page Not Found errors. As companies migrate sites, many times they put new URL structures into place and old pages that used to exist do not exist anymore. This is a HUGE problem when it comes to search engine optimization. Your authority
How to Register Your Email Address For A Google Account Without a Gmail Address
Reading Time: 2 minutes One of the things that never ceases to amaze me is that businesses both large and small often have a registered Gmail address that owns all of their Google Analytics, Tag Manager, Data Studio, or Optimize accounts. It’s often the {companyname}@gmail.com. Years later, the employee, agency, or contractor that set up the account is gone and no one has the password. Now no one can access the account. Unfortunately, the analytics account is replaced with
How To Write and Test Regex Filters for Google Analytics (With Examples)
Reading Time: 3 minutes As with many of my articles here, I do some research for a client and then write about it here. To be honest, there are a couple of reasons why… first is that I have a terrible memory and often research my own website for information. Second is to help others who may also be searching for information. What is a Regular Expression (Regex)? Regex is a development method to search and identify a pattern
Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business
Reading Time: 3 minutes One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was ready to sign a contract for a platform that would cost them over half-a-million dollars