Developed from the idea that conversations should be the throughline to all marketing content, Casted is the only content marketing platform built to empower marketers to access, amplify, and attribute their brand podcast content to fuel their entire content marketing strategy. Unlike other content marketing solutions, which are built to help marketers churn out more and more written content, Casted enables marketers to be more effective and efficient by taking the audio-first approach. With the Casted
Botco.ai: HIPAA-Compliant Conversational Marketing Solution
Botco.ai’s HIPAA-Compliant conversation platform continues to advance, adding Contextual Chat Marketing and an advanced analytics dashboard. Contextual Chat Marketing enables marketers to initiate customized conversations with prospects and customers based on how they came to visit the company’s website or media properties. The new analytics dashboard provides deep insights into visitor questions and behaviors. Together with Botco.ai’s integrations with email, CRM, and other marketing systems, Contextual Chat Marketing brings a level of personalization to conversational
Affinity: Leverage Your Network To Close More Deals With This Relationship Intelligence Platform and Analytics
The average customer relationship management (CRM) solution is a pretty static platform… a database of connections, their activities, and; perhaps, some integrations with other systems that provide additional insight or marketing opportunities. Simultaneously, every connection in your database has strong, influential connections to other consumers and business decision-makers. This extension of your network is untapped, though. What is Relationship Intelligence? Relationship intelligence technologies analyze your team’s communication data and automatically create the relationship graph required to
How to Effectively Track Your Conversions and Sales in Email Marketing
Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way. The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing, email campaigns have always remained top of the food chain. In fact, 73% of marketers still view email marketing as the most effective means
Mastering Freemium Conversion Means Getting Serious About Product Analytics
Whether you’re talking Rollercoaster Tycoon or Dropbox, freemium offerings continue to be a common way to attract new users to consumer and enterprise software products alike. Once onboarded to the free platform, some users will eventually convert to paid plans, while many more will stay in the free tier, content with whichever features they can access. Research on the topics of freemium conversion and customer retention is plentiful, and companies are continually challenged to make even incremental improvements in
Calculator: Calculate Your Survey’s Minimum Sample Size
Developing a survey and ensuring you have a valid response that you can base your business decisions on requires quite a bit of expertise. First, you have to ensure that your questions are asked in a manner that doesn’t bias the response. Second, you have to ensure that you survey enough people to get a statistically valid result. You don’t need to ask every person, this would be labor-intensive and quite expensive. Market research companies
Subbly: Launch Your Subscription Box Service With This Ecommerce Platform
One huge rage that we’re seeing in ecommerce is subscription box offerings. Subscriber boxes are an intriguing offering… from meal kits, children’s education products, to dog treats… tens of millions of consumers sign up for subscription boxes. Convenience, personalization, novelty, surprise, exclusivity, and price are all characteristics that drive subscription box sales. For creative ecommerce businesses, subscription boxes can be lucrative because you turn one-time buyers into repeat customers. The subscription eCommerce market is worth
How to Build a Data-Driven Culture to Increase Your Company’s Bottom Line
The last year had implications across industries, and you’re likely on the verge of a competitive shuffle. With CMOs and marketing departments recovering from a year of scaled-back spending, where you invest your marketing dollars this year can reposition you within your market. Now is the time to invest in the right data-driven technology solutions to unlock better marketing insights. Not a cobbled-together living room of disparate furniture pieces with pre-chosen colors that clash (off-the-shelf solutions),