Reading Time: 4 minutes High quality creative content is crucial to digital marketing. It’s the fuel for marketing automation, digital advertising, and social media. Yet, despite the outsized role creative content plays, getting the c-suite interested in the work that goes into it is a challenge. Some leaders see the initial brief, and most see the outcome, but very few know what goes on in-between. There’s a lot that goes on behind the scenes: prioritization of projects, balancing of design resources,
Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins
Reading Time: 3 minutes Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps
Marketing Data: The Key to Stand Out in 2021 and Beyond
Reading Time: 4 minutes In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases and other data-driven technology, gone are the days of untargeted, unselected, and generic marketing. A Short Historical Perspective Before 1995, marketing was mostly done through mail and advertising. After 1995, with the advent of email technology, marketing became a little more specific. It
ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes
Reading Time: 4 minutes If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around
Online Sites Where You Can Find, Compare, Or Promote SaaS Platforms or Apps
Reading Time: 4 minutes Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts I have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales and he shared a few of his favorites and it got me started on building a