Analytics & Testing Articles

Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.

  • impact.com: Drive 3X More Revenue With Partnership Automation

    impact.com: Drive 3X More Revenue With Partnership Automation

    Partnerships have always played a vital role in driving business growth. Whether through alliances, co-marketing, or customer referrals, businesses succeed when they collaborate. But in today’s digital economy, traditional approaches to partnerships—such as affiliate networks or basic referral programs—can’t keep up with the complexity of modern ecosystems. The landscape now includes influencers, mobile apps, SaaS integrations, business development partnerships, card-linked…

  • Conversion Rate Store: Unlock Rapid Revenue Growth with Risk-Free, Performance-Based CRO

    Conversion Rate Store: Unlock Rapid Revenue Growth with Risk-Free, Performance-Based CRO

    What can you do about rising customer acquisition costs (CAC) and low conversion rates (CR)? As digital ad costs continue to climb, many businesses find themselves spending more to maintain the same level of traffic. When that traffic doesn’t convert, it eats into margins and stunts growth. There are only a few options to respond: search endlessly for cheaper traffic…

  • Zoho Analytics: AI-Powered Business Intelligence for Every Role and Data Source

    Zoho Analytics: AI-Powered Business Intelligence for Every Role and Data Source

    Businesses today face an overwhelming challenge: making sense of the vast and varied data they collect. Whether it’s sales metrics from a CRM, marketing performance from third-party tools, or operational data stored across databases and spreadsheets, organizations struggle to consolidate, clean, and analyze information in a way that leads to meaningful action. Add to that the pressure for real-time reporting,…

  • Zero-Click Search Results: AI Overview Declines and SEO

    Lower Traffic without SERP Position Change: What Does It Mean?

    More and more website owners are noticing a steady trend when they log into Google Search Console (GSC): A loss of clicks without any substantial changes in positions. It can be hard to notice because it is not an abrupt change and usually happens for long-tail, low-search-volume queries. Each query or page may be slowly losing traffic but the overall…

  • Coursera: Master Facebook & Instagram with Meta’s Social Media Marketing Course and Certification

    Coursera: Master Facebook & Instagram with Meta’s Social Media Marketing Course and Certification

    Social media isn’t just a branding channel—it’s a performance engine. But in a crowded, algorithm-driven digital world, simply posting content isn’t enough. Brands require strategic expertise to cut through the noise, engage their audiences, and achieve tangible business results on platforms like Facebook and Instagram. That’s why serious marketers, entrepreneurs, and employers are now treating professional certification as non-negotiable. Meta…

  • Feedvisor: The AI Optimization Engine for Amazon and Walmart Sellers

    Feedvisor: The AI Optimization Engine for Amazon and Walmart Sellers

    As online marketplaces like Amazon and Walmart become increasingly saturated, brands and sellers face mounting challenges, including shrinking margins, fierce buy box competition, complex ad ecosystems, and unpredictable inventory demand. Feedvisor Feedvisor is a solution to this complexity. Described as an AI-first optimization and intelligence platform, Feedvisor provides real-time, machine learning-powered tools to help large sellers, private label brands, and…

  • Brandwatch: Consumer Intelligence Platform

    Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence

    Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to rise. If you’re struggling to surface the signal from the noise, it’s time to rethink your toolkit. Brandwatch Brandwatch is…

  • Marketing Technology Investments for CMOs

    CMO MarTech Investments in 2025: AI, Automation, and Customer Experience

    As we reach the midpoint of 2025, the marketing technology (MarTech) landscape continues to evolve at a breakneck pace. For businesses, marketers, and sales leaders, understanding where Chief Marketing Officers (CMOs) are directing their technology budgets offers a valuable signal of broader strategic shifts. From the mainstreaming of Generative AI (GenAI) to the rise of secure data collaboration environments, investment…

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