Analytics & Testing
Analytics, monitoring, alert and scoring, a/b testing, multivariate testing products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone.
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Triple Whale: Unleash The Power Of Your Shopify Store Data with AI-Driven Attribution and Forecasting
Managing and leveraging data effectively is crucial for ecommerce businesses to thrive. Triple Whale, an innovative AI platform explicitly designed for Shopify, offers a comprehensive suite of tools to simplify analytics, attribution, merchandising, forecasting, and more. With real-time insights and automation capabilities, Triple Whale empowers brands to make data-driven decisions and drive profitable growth. Running a successful ecommerce business involves dealing…
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A Complete List Of Email Campaigns Your Business Should Be Executing By Strategy
Email marketing plays a pivotal role in acquiring new customers, retaining existing ones, boosting customer loyalty, enhancing reputation, and upselling products or services. Here are several types of email marketing campaigns that can help a business achieve these goals: Acquisition Campaigns: The goal of acquisition campaigns is to attract new customers. These emails aim to make potential customers aware of your…
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6 Best Practices For Increasing The Return on Investment (ROI) Of Your Email Marketing
When looking for a marketing channel with the most steady and predictable return on investment, you look no further than email marketing. Aside from being quite manageable, it also gives you back $42 for each $1 spent on campaigns. This means that the calculated ROI of email marketing can reach at least 4200%. In this blog post, we will help you comprehend…
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Optimove: Driving Transformative Customer Relationships With AI
Optimove is an industry leader in the realm of customer relationship management (CRM), recognized for its AI-led orchestration, comprehensive customer insights, and multi-channel approach. The company is celebrated for its ability to personalize customer journeys at scale and ensure optimal communication and engagement at all customer touchpoints. Optimove received perfect scores in 12 criteria in Forrester’s Wave for Cross-Channel Campaign…
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What Is Enterprise Tag Management? Why Should You Implement Tag Management?
Verbiage that people use in the industry can get confusing. If you’re talking about tagging with blogging, you probably mean selecting terms that are important to the article to tag it and make it easy to search for and find. Tag management is a totally different technology and solution. In my opinion, I think it’s poorly named… but it’s become…
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How to Effectively Choose and Manage Your MarTech Investment
The MarTech world has exploded. In 2011, there were only 150 martech solutions. Now there are over 9,932 solutions available to industry professionals. There are more solutions now than ever before, but companies face two main challenges regarding selection. Investing in a new MarTech solution is completely off the table for many companies. They have already chosen a solution, and their…
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What Is A Digital Experience Platform (DXP)?
As we navigate deeper into the digital era, the competitive landscape is witnessing a significant shift. Businesses today don’t solely compete based on the quality of their products or services. Instead, they are increasingly focusing on delivering a seamless, personalized, and holistic digital customer experience. It’s here that Digital Experience Platforms (DXPs) come into play. What Are Digital Experience Platforms…
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How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels
With new advertising platforms like TikTok, retail media networks (RMN), or connected TV (CTV) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with people than before. Additionally, strengthened privacy regulations left them without precise techniques for audience targeting, such as third-party (3p) cookies and mobile IDs. That means…
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What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness, generate leads, increase sales, and improve…
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Visual Website Optimizer: Increase Sales and Conversions Through A/B Testing And Experimentation
A/B testing is an essential tool in the modern business toolkit. It allows companies to compare two versions of a webpage or other user experience to determine which performs better. The process involves showing the two variants, A and B, to similar visitors at the same time. The one that gives a better conversion rate wins. Benefits Experimentation While many…
