Analytics & Testing Articles
Analytics and testing are essential components of any successful digital marketing strategy. By leveraging tools and platforms that provide valuable insights into user behavior, businesses can make data-driven decisions to optimize their websites, campaigns, and overall customer experience. Key subtopics within analytics and testing include web analytics (GA4), A/B testing (A/B Testing), multivariate testing, conversion rate optimization (CRO), and user experience (UX) monitoring. Implementing a robust analytics and testing framework can help you identify areas for improvement, measure the impact of your marketing efforts, and ultimately drive better business results. Dive into the articles below to discover how analytics and testing can help you take your marketing to the next level.
-
impact.com: Drive 3X More Revenue With Partnership Automation
Partnerships have always played a vital role in driving business growth. Whether through alliances, co-marketing, or customer referrals, businesses succeed when they collaborate. But in today’s digital economy, traditional approaches to partnerships—such as affiliate networks or basic referral programs—can’t keep up with the complexity of modern ecosystems. The landscape now includes influencers, mobile apps, SaaS integrations, business development partnerships, card-linked…
-
How to Set Up an Effective Account-Based Marketing (ABM) Program in 2025
Account-based marketing (ABM) is no longer just a high-touch sales tactic—it’s now a strategic growth engine that leverages artificial intelligence (AI), real-time intent data, multi-touch attribution, and orchestrated customer experiences. While the core philosophy of ABM—treating high-value accounts as markets of one—remains unchanged, the infrastructure, intelligence, and activation strategies supporting it have evolved dramatically. ABM provides a lift across several…
-
Conversion Rate Store: Unlock Rapid Revenue Growth with Risk-Free, Performance-Based CRO
What can you do about rising customer acquisition costs (CAC) and low conversion rates (CR)? As digital ad costs continue to climb, many businesses find themselves spending more to maintain the same level of traffic. When that traffic doesn’t convert, it eats into margins and stunts growth. There are only a few options to respond: search endlessly for cheaper traffic…
-
Zoho Analytics: AI-Powered Business Intelligence for Every Role and Data Source
Businesses today face an overwhelming challenge: making sense of the vast and varied data they collect. Whether it’s sales metrics from a CRM, marketing performance from third-party tools, or operational data stored across databases and spreadsheets, organizations struggle to consolidate, clean, and analyze information in a way that leads to meaningful action. Add to that the pressure for real-time reporting,…
-
Lower Traffic without SERP Position Change: What Does It Mean?
More and more website owners are noticing a steady trend when they log into Google Search Console (GSC): A loss of clicks without any substantial changes in positions. It can be hard to notice because it is not an abrupt change and usually happens for long-tail, low-search-volume queries. Each query or page may be slowly losing traffic but the overall…
-
Coursera: Master Facebook & Instagram with Meta’s Social Media Marketing Course and Certification
Social media isn’t just a branding channel—it’s a performance engine. But in a crowded, algorithm-driven digital world, simply posting content isn’t enough. Brands require strategic expertise to cut through the noise, engage their audiences, and achieve tangible business results on platforms like Facebook and Instagram. That’s why serious marketers, entrepreneurs, and employers are now treating professional certification as non-negotiable. Meta…
-
Feedvisor: The AI Optimization Engine for Amazon and Walmart Sellers
As online marketplaces like Amazon and Walmart become increasingly saturated, brands and sellers face mounting challenges, including shrinking margins, fierce buy box competition, complex ad ecosystems, and unpredictable inventory demand. Feedvisor Feedvisor is a solution to this complexity. Described as an AI-first optimization and intelligence platform, Feedvisor provides real-time, machine learning-powered tools to help large sellers, private label brands, and…
-
People.ai: The Smartest Way to Power Scalable Go-To-Market Sales Execution
Even the best sales leaders can be held back by fragmented data, unpredictable pipelines, and sellers who are too busy to be effective. Forecasts often feel like educated guesses, and win rates suffer when sales activities and customer insights are scattered across disconnected tools. To grow consistently, revenue teams need precision, not just process. People.ai That’s where People.ai comes in.…
-
Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence
Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to rise. If you’re struggling to surface the signal from the noise, it’s time to rethink your toolkit. Brandwatch Brandwatch is…
-
CMO MarTech Investments in 2025: AI, Automation, and Customer Experience
As we reach the midpoint of 2025, the marketing technology (MarTech) landscape continues to evolve at a breakneck pace. For businesses, marketers, and sales leaders, understanding where Chief Marketing Officers (CMOs) are directing their technology budgets offers a valuable signal of broader strategic shifts. From the mainstreaming of Generative AI (GenAI) to the rise of secure data collaboration environments, investment…