Analytics & Testing, Marketing & Sales Videos

CloudCherry: A Complete Platform for Mapping Customer Journeys

Customer journeys aren’t as simple as we’d like them to be. With a plethora of digital and traditional channels, our prospects shift and bounce between sources to find new products and services, then research and consider their purchase. That requires marketers to leverage multi-channel solutions to plot, measure, and optimize those journeys to increase sales, retention, and advocacy. One customer journey mapping tool out there is CloudCherry. Customer journey mapping enables companies to deploy a strategy to: Identify the touchpoints perferred by your customers. Identify gaps in your current marketing efforts that will increase the


AdTech, Analytics & Testing, Content Marketing, Data, Ecommerce and Retail, , Marketing Infographics, Mobile and Tablet Marketing, Public Relations, Sales Enablement, Search Marketing, , Technology

Sales and Marketing Acronyms

It seems every week, I’m seeing or learning another acronym. Well, time to share them all in one nice post thanks to the team at Blueadz, who made this amazing infographic, 60 Marketing & Sales Acronyms Everyone Needs to Know. Sales Acronyms ABC: Always Be Closing This is the first of the sales acronyms you should learn as a young sales rep! It’s pretty much the way it works. To be an effective sales person means you’ll need to ABC. AE: Account Executive This is a sales team member that closes deals with sales qualified


Analytics & Testing

Oogur: Build and Track Your Google Analytics Campaign URLs

Marketers execute campaigns via a plethora of channels and virtually everyone utilizes Google Analytics nowadays. While some software as a service providers incorporate automated campaign URL tracking, too many still leave it to the marketer to populate their links with Google Analytics UTM parameters. Building your campaign links is critical, especially now that Google doesn’t provide critical information on Google users that are logged into any of their properties. This is known as dark traffic since you can’t really tell where or how the visitor arrived. To avoid this, you need to append UTM parameters


A/B Testing, Ecommerce and Retail

Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce

According to the Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. Purchasing behavior has been socially influenced since the beginning of time. Long before social networks like Facebook and Twitter kept you in the virtual loop, your physical network was having an impact on what you bought and where you bought it from. In fact, word of mouth is the most powerful force in driving new business. This is because friends know what you want to buy, when you want to buy it,