Multichannel E-commerce Strategies for a Changing Holiday Season

The idea of Black Friday and Cyber Monday as a one-off blitz day has shifted  this year, as large retailers advertised Black Friday and Cyber Monday deals across the entire month of November. As a result, it has become less about cramming a one-off, single-day deal into an already crowded inbox, and more about building a longer-term strategy and relationship with customers throughout the entire holiday season, surfacing the right ecommerce opportunities at the right times

How to Benchmark Your Amazon Advertising Account

There are often times that we wonder, as marketers, how our ad spend is doing in compared to other advertisers in our industry or across a specific channel. Benchmark systems are designed for this reason – and Sellics has released a free benchmark report for your Amazon Advertising Account to compare your performance to others. Amazon Advertising Amazon advertising offers ways for marketers to improve visibility to customers to discover, browse, and shop for products

Agorapulse: Social Media Management Made Simple

Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for our needs. For anyone (like us) trying to manage multiple accounts that are battered and

Software as a Service (SaaS) Churn Rate Statistics for 2020

We’ve all heard of Salesforce, Hubspot, or MailChimp.  They have truly ushered the era of increasing SaaS growth. SaaS or Software-as-a-service, simply put, is when users avail the software on a subscription basis. With multiple advantages like security, less storage space, flexibility, accessibility among others, SaaS models have proven extremely fruitful for businesses to grow, improve customer satisfaction and customer experience.  Software spending will grow at 10.5% in 2020, most of which will be SaaS driven.

Dreamforce 2020 | Nov 1 – Dec 18 | Online Conference

This year, Dreamforce is coming to you. Salesforce is excited to announce a celebratory keynote for all, and introduce a weeklong learning event complete with content, demos, luminary sessions, and thought leadership. New this year, they’re offering a number of high-level, personalized meetings. You’ll see innovation in action, Customer 360 solutions, and be in the room for timely and relevant conversations. There will be opportunities to give back and, of course, a whole lot of