Growing an app in today’s hyper-competitive market requires more than good creative or ad spend—it demands clarity. Marketers are faced with fragmented data, shifting privacy rules, and an overwhelming mix of platforms to manage. Without a unified view, campaigns underperform, budgets are wasted, and opportunities slip away.
Adjust
That’s where Adjust comes in. As an end-to-end measurement and analytics platform, Adjust helps businesses confidently scale by connecting data, automating tasks, and safeguarding investments.
Unlike siloed solutions, Adjust centralizes attribution, reporting, engagement, and fraud prevention into one powerful suite. This means marketing teams can focus on growth strategies, knowing that every touchpoint is tracked, measured, and optimized in real-time.
The real benefit of Adjust lies in its ability to simplify complexity. Unifying cross-channel data enables marketers to obtain the insights they need to enhance ROI and ROAS. Its AI-driven insights cut through the noise, while privacy-first design ensures compliance in a rapidly evolving landscape. Global brands like Nestlé, Sleep Cycle, and Pret-a-Manger already rely on Adjust to scale efficiently without sacrificing accuracy or security.
Key Features of Adjust
Here’s a breakdown of the platform’s most important capabilities:
- Analyze: AI-powered tools like Growth Copilot and Datascape allow teams to ask questions in plain language, generate instant insights, and visualize KPIs in customizable dashboards.
- Automate: Campaign automation, anomaly detection, and smart alerts reduce manual work, enabling marketers to act quickly on performance shifts.
- Engage: With deep linking via TrueLink, web-to-app solutions, and advanced audience targeting, Adjust helps create personalized user journeys that drive higher conversions.
- Measure: Full-funnel attribution across mobile, web, CTV, PC, and console ensures marketers can see the true impact of every campaign, with ROI reporting included.
- Protect: The Fraud Prevention Suite safeguards ad spend against fake installs, click injection, and SDK spoofing1eanwhile, security features like SDK signatures and two-factor authentication (2FA) provide added peace of mind.
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Together, these features make Adjust a central command hub for app marketers who want agility without losing accuracy.
Adjust has drastically increased our ability to quickly review and optimize our campaigns for maximum efficiency.
Arthur Jun, Head of Performance Marketing and Media
How Adjust Works
Getting started with Adjust is straightforward. Marketers integrate the SDK, set up attribution and deep linking, and immediately begin unifying their performance data. From there, dashboards, automation, and fraud prevention tools kick in, providing instant clarity and control. With Growth Copilot, teams can even interact with their data in plain language, eliminating technical barriers and accelerating decision-making.
By analyzing Adjust data, we have been able to optimize our campaigns so that they effectively bring us real, high-quality users. Our data is protected from fraudulent users thanks to Adjust.
Ms. Le Thu Thuy, Vice Chairman, SeABank
These testimonials highlight the measurable difference Adjust brings—not just in visibility, but in growth efficiency and fraud prevention.
Ready to Accelerate Growth?
Marketers no longer have to settle for partial insights or fragmented tools. With Adjust, every stage of the app marketing journey—measurement, analysis, engagement, automation, protection, and recommendations—happens in one place.
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