Marketing teams today face a growing challenge: disconnected customer data, fragmented experiences, and increased pressure to deliver results quickly. Consumers expect personalized, privacy-respecting interactions across every touchpoint. But legacy systems still hold back most brands, relying on third-party (3P) data, and IT bottlenecks.
BlueConic
BlueConic is a Customer Data Operating System (CDOS) that is purpose-built for growth teams and modern marketers. Unlike traditional Customer Data Platforms (CDPs) that primarily store and unify data, BlueConic transforms how organizations collect, activate, and monetize first-party (1P) data across every customer touchpoint.
The real value of BlueConic is its ability to get customer data unstuck — making it immediately accessible for marketing, customer experience, and monetization efforts. Whether you’re launching personalized campaigns, orchestrating customer journeys, or building new revenue streams, BlueConic puts marketers in control.
BlueConic customers, including industry leaders like PepsiCo, Electrolux, and Heineken USA, have unlocked transformative results. Forrester reported a 425% ROI over three years from using the platform.
BlueConic offers several standout benefits. It empowers marketing teams to build a stronger first-party data foundation, orchestrate cross-channel customer experiences, and deliver measurable ROI without relying heavily on IT resources. Its platform directly integrates privacy management into customer experiences, ensuring compliance with evolving regulations while building consumer trust.
Key Features of BlueConic
BlueConic provides a comprehensive suite of features to help businesses move faster and smarter with their customer data.
- Clean Rooms: Secure environments that enable privacy-compliant data collaboration with partners, without exposing sensitive data.
- Connections: A growing library of pre-built integrations with marketing, CRM, advertising, and analytics tools to unify data across systems.
- Customer Data Platform (CDP): A user-friendly platform to unify, manage, and activate first-party customer profiles in real time.
- Data Science Democratization: Tools that enable non-technical users to leverage machine learning outputs and analytics for actionable insights.
- Experiences by Jebbit: Interactive content creation tools to engage customers, collect richer data, and drive conversions directly from the platform.
- Marketing Solutions: Capabilities to orchestrate cross-channel journeys, improve ad performance, and test new customer experiences on demand.
- Monetization Solutions: Tools that enable businesses to create new revenue streams through audience monetization and direct-to-consumer strategies.
- Privacy-Led Experiences: Embedded consent management and privacy controls to ensure all customer experiences respect individual data preferences.
- Real-Time Data Activation: Use real-time behavioral data and predictive models to personalize content, messaging, and offers.
- Unified Customer Profiles: Centralized, dynamic profiles built from first-party data to power personalized engagement across marketing channels.
This feature set allows marketers to move with agility and precision, delivering personalized experiences while maximizing the value of their customer data.
How BlueConic Works
Getting started with BlueConic begins with unifying your first-party data into its Customer Data Platform. Once customer profiles are established, teams can quickly activate that data across existing marketing channels using pre-built integrations.
Marketers can build interactive experiences with Jebbit, leverage clean rooms for privacy-safe data collaboration, and monetize audience segments through secure data sharing. The platform provides real-time analytics and testing tools to iterate campaigns and continuously optimize outcomes.
Ready to Transform Your Customer Data Strategy?
BlueConic enables businesses to break down data silos, accelerate marketing initiatives, and drive measurable growth. Speak with a BlueConic expert today to explore how the Customer Data OS can help your organization create better customer experiences and unlock new revenue streams.
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