3P
3P is the acronym for Third-Party.
Third-Party
Data licensed, typically via a purchase, from a company that collects data from multiple sources and typically merges, deduplicates, and validates the information. A great example of this is Zoominfo in the B2B space. Zoominfo is ideal for sales and marketing departments to enrich their first-party data and use it to improve targeting.
Related: Zero-Party (0p), First-Party (1p), and Second-Party (2p) Data.
- Abbreviation: 3P
